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Microsoft Cancels Bing Cashback Program
pjfontillas writes "Yusuf Mehdi, Senior Vice President of Microsoft's Online Audience Business Group, recently announced, 'One of the principles we have here at Bing is to constantly experiment and learn. We do this to ensure we are keeping pace with new social and technology trends, and can continue to deliver great value for our customers and advertisers. As part of this "test-and-learn" mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.' From the look of the comments, Microsoft has at least 35 saddened users. eWeek does a follow-up attempting to explain the situation in more detail."
Almost all their recent TV ads are as lame as hell. I'm watching and thinking, "What the hell are they talking about? Is this Random Night?". Then they mention the name of the product, such as Bing or Windows 7.
In one ad, there's a guy sitting in a college class, then suddenly he's naked, then he's a caveman at a business meeting, then a naked caveman. WTF city. I seriously expected them to say, "Windows 7 and Bing will together help you locate better LSD".
Please go back to Gates and Seinfeld wiggling their asses together. At least I know which end I'm looking at.
Table-ized A.I.
Indeed. This program is solely responsible for me ever using ebay. They say it's discontinued due to poor adoption, or some such thing; I think adoption was quite rapid amongst people looking to save money and get the absolute best prices possible. The problem is, as an advertiser, those are the people you're least interested in.