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Steak-Scented Billboard Entices Drivers

Posted by samzenpus on from the steak-and-diesel dept.

In addition to car exhaust and road grime, travelers along Highway 150 in North Carolina can now enjoy the smell of a barbecue thanks to a new billboard. The work of ScentAir, which provides custom scents for businesses, the advertisement for a local grocer emits the smell of charcoal and black pepper over the highway. "Marketing director Murray Dameron said the beef scent was emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with BBQ fragrance oil. 'It smells like grilled meat with a nice pepper rub on it,' he explained."

3 of 282 comments (clear)

  1. Where is the EPA? by dwiget001 · · Score: 0, Offtopic

    Why isn't the EPA all over this? It could be contribution to global warming, for crying out loud!

  2. Re:At first I wondered if it was real... by MobileTatsu-NJG · · Score: -1, Offtopic

    Seeing a thread with this many good puns in it is pretty rare.

    All kidding aside, I feel like with all these lame food jokes we're writing a Weird Al song.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  3. God Bless you, the internet by Anonymous Coward · · Score: -1, Offtopic

    God Bless you, the internet.