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Steak-Scented Billboard Entices Drivers

Posted by samzenpus on from the steak-and-diesel dept.

In addition to car exhaust and road grime, travelers along Highway 150 in North Carolina can now enjoy the smell of a barbecue thanks to a new billboard. The work of ScentAir, which provides custom scents for businesses, the advertisement for a local grocer emits the smell of charcoal and black pepper over the highway. "Marketing director Murray Dameron said the beef scent was emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with BBQ fragrance oil. 'It smells like grilled meat with a nice pepper rub on it,' he explained."

14 of 282 comments (clear)

  1. BBQ? by Vinegar+Joe · · Score: 5, Funny

    Screw that! I want BACON!!!

    --
    "The average reporter we talk to is 27 years old......They literally know nothing." - Ben Rhodes
    1. Re:BBQ? by treeves · · Score: 5, Funny

      Hey, were you an extra in Wall-E?

      --
      ...the future crusty old bastards are already drinking the Kool-Aid.
  2. At first I wondered if it was real... by Shadow+Wrought · · Score: 5, Funny

    Then I realized that they had not, in fact, made a misteak.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
    1. Re:At first I wondered if it was real... by MobileTatsu-NJG · · Score: 5, Funny

      Then I realized that they had not, in fact, made a misteak.

      ARGH I hate you for using that stupid pun. I hope the next time you pull out into an intersection you get T-Boned!

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    2. Re:At first I wondered if it was real... by Monkeedude1212 · · Score: 5, Funny

      ARGH I hate you for using that stupid pun.

      Really? I thought it was remarkably well done.

    3. Re:At first I wondered if it was real... by dancingmilk · · Score: 5, Funny

      Seeing a thread with this many good puns in it is pretty rare.

    4. Re:At first I wondered if it was real... by Monkeedude1212 · · Score: 5, Funny

      I know! Can you believe someone rolled through and modded us all trolls? What's his beef?

    5. Re:At first I wondered if it was real... by Hoi+Polloi · · Score: 5, Funny

      Please be serious, this is a meaty subject.

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  3. Re:Bet you didn't think of this by PlasmaEye · · Score: 5, Funny

    What next, shooting french fries at passing motorists?

    Now that's what I call Fast Food.

  4. Re:A Scentsor? by Shadow+Wrought · · Score: 5, Interesting

    AFAIK, the easy part is generating the smell. The difficult part is how to move from one smell to another. Once the speakers stop, the sounds waves stop propogating almost immediately. But a smell will still be lingering. I believe they tried this with some movie houses back in the 50's (billed as Smell-O-Vision probably:-) and they just couldn't get one smell out of the theatre in time for the next one.

    I'm also pretty sure I don't want to think about how some web sites would actually use such technology for generating a profit.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  5. Re:Bet you didn't think of this by clone53421 · · Score: 5, Insightful

    And what about people who get sick at the smell or sight of meat?

    I guess there’s just yet another place they’d have to avoid, as well as not being able to drive on half the streets in the city anyway because of various meat smells emanating from the restaurants and fast-food places.

    Then again, maybe it wouldn’t be as big a deal as you seem to think.

    --
    Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
  6. Re:Other Smells by TheLink · · Score: 5, Funny

    Oh noes a tank full of unwashed sceptics...

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  7. Re:Bet you didn't think of this by Sir_Lewk · · Score: 5, Funny

    I hope they start selling this stuff in cans. I could use it as vegan repelent.

    --
    "linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)
  8. Re:Bet you didn't think of this by Sir_Lewk · · Score: 5, Insightful

    Something should be banned nationwide because your wife doesn't like it. Wow, that is some seriously messed up perspective you've got there.

    --
    "linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)