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Tearing Apart a Hard-Sell Anti-Virus Ad

climenole writes "I came across an email sent by a security vendor, reminding me, no urging me with the liver-transplant sort of urgency, to renew my subscription to their product, lest my pixels perish. I spent a minute or two staring at the email, thinking about all the poor souls out there who do not have the comfort of being a geek and who may actually take the advertisement seriously." That led to this insightful deconstruction of these over-the-top ads, the kind that make it hard to keep straight the malware makers and the anti-malware makers.

10 of 192 comments (clear)

  1. So you know they're there by calmofthestorm · · Score: 5, Insightful

    Friend of mine has the most annoying product ever. Whenever it updates itself, it plays a recording of a voice saying "virus database updated". So we'll just be sitting there and hear that. Since a well-functioning anti-virus just does its thing without bugging the user for the most part, the ones that are for profit have to make themselves loudly obvious and play up the threat level (not to imply there isn't one of course).

    I'm not convinced anti-viruses are any better than snake oil, really. Some like Norton are basically viri themselves, slowing your system to a crawl, and all they can do is look for fingerprints of known viri. Sure they can occasionally be bandaids on a sucking chest wound, but the main key to windows security is to not expect it, stay updated, avoid IE, and not run random programs strangers email you. Sure there might be a 0 day in your browser or mail client that causes something like a picture to execute code, but those aren't the main uses.

    *gets off rantbox*

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    93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    1. Re:So you know they're there by The+Grim+Reefer2 · · Score: 4, Informative

      Whenever it updates itself, it plays a recording of a voice saying "virus database updated". So we'll just be sitting there and hear that. Since a well-functioning anti-virus just does its thing without bugging the user for the most part, the ones that are for profit have to make themselves loudly obvious and play up the threat level (not to imply there isn't one of course).

      As other said, it sounds like Avast, and is a easy enough default to change. BTW, while they do sell it, there is also a free version for non-commercial users. Frankly the free version of Avast seems to do a better job than Norton and McAfee by far and IME better than NOD32 and Kaspersky.

    2. Re:So you know they're there by MoonBuggy · · Score: 4, Funny

      Friend of mine has the most annoying product ever. Whenever it updates itself, it plays a recording of a voice saying "virus database updated". So we'll just be sitting there and hear that.

      Yes, but it also gives you the opportunity to say "Thank you, computer, that will be all" like you're in Star Trek.

      Wait... What do you mean I'm the only one who does that? Guys?

    3. Re:So you know they're there by Pharmboy · · Score: 4, Informative

      While I think it's atrocious that Windows has to have a third-party layer

      They don't. I have been using MS Security Essentials for a year now, on several XP, Vista (ugh) and W7 boxes (over a dozen). Uses less resources than even AVG, and haven't had a single virus yet, even with all the stupid browsing that gets done by users. And it is free.

      It is sad that you need AV, but at least it is now free, good quality (relatively speaking) and works as good as or better than the average. Of course, I still would rather we switched the whole office to Linux or BSD, but if you have to use Windows, you don't have to use a 3rd party AV solution.

      --
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  2. McAfee is for noobs by kaptink · · Score: 5, Informative

    McAfee is for those who have no idea and therefore the warnings make perfect sense. Ethically wrong, sure. Its been made up by the marketing department with the sole purpose of getting the likely clueless user to cough up. And that i'm sure they do. Tobacco causes cancer yet cigarette companies will still do whatever they can to flog their products to anyone who will buy them. It doesnt mean its right. What do you think about Microsofts 'Windows Genuine Advantage' program? It does absolutely nothing for the user but certainly helps Microsoft make a lot more money. Yet its pushed as giving some sort of advantage.

    --
    Those who can, do. Those who cannot, sue.
    1. Re:McAfee is for noobs by Shadow+of+Eternity · · Score: 4, Insightful

      It's not any more ethically wrong than anything else. The REAL problem are those "YOU HAVE A VIRUS CLICK HERE" fake-windows webpages. Even if you know better sometimes finding a way out can be tricky because the fuckers have started opening "OK" boxes over where you'd normally click to close the window.

      --
      A bullet may have your name on it but splash damage is addressed "To whom it may concern."
  3. Takes one to know one. by cacba · · Score: 5, Insightful

    You seem to use the exact same hyperbole that you claim is so harmful. This is a needless article that is preaching to the choir.

    Seriously, there are blatant scams advertised and you write an article about a product emphasizing its need.

  4. Danger! Bad Times Virus!!! by swamp_ig · · Score: 4, Funny

    If you receive an e-mail with a subject of Badtimes, delete it immediately WITHOUT READING IT. This is the most DANGEROUS e-mail virus ever.

    It will rewrite your hard drive and scramble any disks that are even close to your computer. It will recalibrate your freezer's coolness setting so all your ice cream melts. It will demagnetize the strips on all your credit cards, screw up the tracking on your VCR, and use subspace field harmonics to render any CDs you try to play unreadable.

    It will give your ex-boy/girlfriend/ex-husband/wife your new phone number. It will mix antifreeze into your fishtank. It will drink all your beer and leave its socks out on the coffee table when company comes over. It will put a kitten in the back pocket of your good suit and hide your car keys when you are late for work.

    Badtimes will make you fall in love with a penguin. It will give you nightmares about circus midgets. It will pour sugar in your gas tank and shave off both your eyebrows while dating your current boy/girlfriend behind your back and billing the dinner and hotel room to your Visa card.

    It moves your car randomly around parking lots so you can't find it. It will tease your dog. It will leave strange messages on your boss's voicemail in your voice. It is insidious and subtle. It is dangerous and terrifying to behold. It is also a rather interesting shade of mauve.

    Badtimes will give you Dutch Elm disease. It will leave the toilet seat up. It will make a batch of methamphetamine in your bathtub and leave bacon cooking on the stove while it goes out to chase high school kids with your snowblower.

    These are just a few of the signs. Be very, very afraid!

  5. Re:It's not "insightful" by shog9 · · Score: 4, Informative

    It's the principle of the thing. You go to a doctor, and you expect to see him wash his hands and/or put on gloves before examining you. Never mind that it's unnecessary most of the time; it should be a habit for him, simply because sometimes it matters, and when it matters it matters a lot.

    Seeing a security company take a cavalier attitude with your information - even when that information probably isn't terribly sensitive and probably won't get intercepted anyway doesn't inspire confidence in their dedication to protecting your information in the scenarios where it does matter.

  6. Re:Obligatory. by Kitkoan · · Score: 4, Informative

    A shame you posted as AC - I would have modded you up.

    Yes, of course malware will run on Linux. And, you do point out that the malware was installed from a subverted "trusted source".

    You also remind me that I've been stupid sometimes. I've been lazy, and failed to double check the md5 checksums of tarballs on occasion. With that Unreal story in mind, maybe I'll be less lazy in the future. Thanks for the reminder, Mr. Coward.

    As a Linux user myself, I forget about how possible it is too. Would explain the new (that I've noticed) function in Ubuntu 10.04 that marks any program downloaded from a non-trusted as Non-Executable (you can make it executable by right-clicking it and checking the Executable box under Property-Permissions) to prevent you from blindly installing possible malware. Reminds me of Android's way of programs, preventing you from installing anything randomly unless you at least somewhat understand it might be bad to just install anything.

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