Study Says Targeted Ads Gettin' a Lil' Creepy

eldavojohn writes "Ever load up a completely random webpage to see an advertisement at the top for products related to what you're reading about? What about the advertisement with binoculars that says your green denim jacket doesn't really go with your eyes? Well, a recent marketing study (PDF) is saying that making a highly visible advertisement content aware is too much for consumers. It seems that to optimize clicks and purchases you should use a highly visible ad or a more diminutive ad that is content-aware, but not both. For marketers, this report talks about the consumer having this crazy notion of privacy and at some point they start to feel like you're crossing the line."

Comments

Re:Happens all the time, actually

[Dishevel]

That page had used the word sleep or even more likely 'eternal sleep' as a phrase and the highest paying match was for sleeping pills.

Really? You think that that phrase was MORE likely to have been used by the drug company than sleep? Seriously? Oh never mind, you were just typing shit. Right. You never even looked at what you said before hitting submit. we don't blame you for being a fucking idiot.