Study Says Targeted Ads Gettin' a Lil' Creepy

eldavojohn writes "Ever load up a completely random webpage to see an advertisement at the top for products related to what you're reading about? What about the advertisement with binoculars that says your green denim jacket doesn't really go with your eyes? Well, a recent marketing study (PDF) is saying that making a highly visible advertisement content aware is too much for consumers. It seems that to optimize clicks and purchases you should use a highly visible ad or a more diminutive ad that is content-aware, but not both. For marketers, this report talks about the consumer having this crazy notion of privacy and at some point they start to feel like you're crossing the line."

Comments

I love it when ads use keywords from articles

[VMaN]

like this classic example

http://www.ntk.net/2001/07/06/dohburn.gif

Woman enjoy your inflamed meat pole

[blue l0g1c]

I remember the feeling of paranoia wash over me when I first began receiving the penis enlargement emails.

The paranoia has returned, but mostly because of the herky-jerky ads showing pictures of my penis and the names of ex-girlfriends.

You guys getting those?

Re:No

[L4t3r4lu5]

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