Starbucks Frees Wi-Fi

CWmike sends in this excerpt from Computerworld: "Free unlimited Wi-Fi is coming to nearly 7,000 company-operated Starbucks stores in the US beginning July 1, Starbucks CEO Howard Schultz said on Monday. Schultz also said that Starbucks is partnering with Yahoo! to debut the Starbucks Digital Network this fall. Starbucks customers will have free unrestricted access to various paid sites and services, such as wsj.com, as well as other free downloads Starbucks didn't detail. A spokeswoman said the access will be 'unlimited' and 'simplified, one-click.' By comparison, first-time Wi-Fi users in Starbucks stores now get up to two hours free after registering, but then must purchase additional time at the rate of $3.99 for two consecutive hours. That Wi-Fi access is already free to AT&T DSL home customers and AT&T mobile customers, according to the Starbucks website, but the connection process requires up to nine steps. McDonald's added free Wi-Fi to 11,500 locations earlier this year."

Comments

Re:What the?

[Graff]

It's not "free unlimited access." It's "free unlimited access to select Starbucks-chosen sites, most of them you have to pay for."

Oh, and if you go directly to the Starbucks press release linked in the article:

As part of this commitment, Schultz recognized customers' desire for a better in store Wi-Fi experience and announced that on July 1, Starbucks will turn on one-click, free Wi-Fi through AT&T in all U.S. company operated stores.

Building on the Wi-Fi update, Schultz also revealed plans for a new online customer experience called the Starbucks Digital Network, in partnership with Yahoo!, which will debut later this fall. This online experience - available only in U.S. company operated Starbucks stores - will be unique in its content offerings, allowing customers free unrestricted access to various paid sites and services such as wsj.com, exclusive content and previews, free downloads, local community news and activities, on their laptops, tablets or smart phones.

So it's both free access to the entire internet and free, unrestricted access to sites that you might normally pay for such as wsj.com.