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HP and Yahoo To Spam Your Printer
An anonymous reader writes "As many suspected when HP announced its web-connected printer, it didn't take long for the company to announce it will send 'targeted' advertisements to your new printer. So you'll get spammed, and you'll pay for the ink to print it. On the bright side, the FCC forbids unsolicited fax ads, so this will probably get HP on a collision course with the Feds."
I am dumbfounded by HP's decision-making here. "What we discovered is that people were not bothered by it [an advertisement]," Nigro said. "Part of it I think our belief is you're used to it. You're used to seeing things with ads."
That sounds like a ringing endorsement for the printer. "Buy our printer! It will make you feel all warm and cozy because it has ads, like everything else in your life!" Ugh. It's appalling.
One of the main reasons I no longer use HP printers is their irritating tendency to spit out a test page every time you turn them on or look at them sideways. That can get through a lot of ink...
I bought an HP Color LaserJet 1600 a couple of years ago. It's built like a tank, works flawlessly, has yet to exhaust its initial toner cartridges, and cost me $133. They still make good stuff, if you buy the right model.
Wow. I'm amazing they finally brought this idea to market. HP has been kicking around this idea since the mid 90's. There used to be this big push inside the company called "grow usage." The idea was to find ways to get customers to print more so they would use more ink and hence have to buy more ink cartridges. Automatically printing the newspaper every morning was one idea to get people to print more. The revenue projections were used to justify massive investments in R&D and production line tooling. (I was working in R&D with cartridge development at the time.) At one point they projected people would be printing so much (including those morning newspapers, complete with ink-heavy full-color photos) that HP was going to have to order over 100 cartridge manufacturing lines and use the entire world's supply of silicon wafers to keep up with demand. When someone finally called bullshit on the numbers, they reduced the order to only 4 lines. I think they only built 2. Actual orders were only 4% of the new, lowered forecast. (This was the 2000 series ink jet printers, by the way -- the first ones HP made with the replaceable ink-tanks. The technology was supposed to go into home printers, but didn't make it for almost a decade, because the business ink jets were so unprofitable.)
Anyway, the last time HP tried this, it was an unmitigated disaster -- the biggest setback in the inkjet business in HP history. If they are trying it again, it must mean VG and Nigro are getting desperate for ways to grow revenue. Hurd must be pushing them really hard. Growth in the inkjet business has been slowing into stagnation for several years now. At least it was like that when I left, which was a couple of years ago. I can't image things have improved. Has anyone here printed MORE in the last year than the year before? I haven't.
15 years ago, printing out a customized newspaper *might* have made sense to a few people. These days? Who wants that? Most people don't even print out their digital photos anymore. The home printer market is in decline. There might be opportunities in the commercial printing market, but the amount of printing taking place at home is falling, and will continue to fall. HP isn't going to increase it by getting people to print ads with their daily printed newspaper.