Movie Studio Finally Sees the Light On Rentals
Griller_GT writes "After months of conducting studies about the effects of delays on sales of DVDs, 'Paramount Pictures has agreed to provide its movies to Redbox on the same day they go on sale.' A Paramount exec said, 'Those people who want to rent are going to figure out ways to rent, and us restricting them from renting isn't going to turn it into a purchase.' Gee, who would have thought of that?"
Reader DisKurzion sends in news of another movie business experiment underway by an Australian company called Distracted Media. They are raising funds for a movie called The Tunnel by letting people invest in individual frames for $1 apiece. When the movie is complete, it will be released for free on torrent sites.
Remember, what big companies put on paper as "costs" after tax evasion, big bonuses, and drug-fueled parties isn't much to do with the actual costs of a project.
Is a $1 (perhaps $1.50 or whatever bluray ends up costing at the 'box) really "paying through the eyeballs"? That's the big deal here, it used to be that Blockbuster was the only outfit to rent from, and new releases are regularly $5 or more per day from them. Now, the 'box will rent them for $1 or so, and you can find one at tons of convenient places and there's no pimply guy behind a counter to eye you for renting a chick flick (or even require a voided check, social security card, and fingerprint before 'allowing' you to be a customer). Just swipe any credit card and you get your movie. Digital distribution may be a little ways off yet, but this is surely a step in the right direction (and away from overpriced brick and mortar rental places.)
From their couch.