Verizon Hints At Scrapping Unlimited Data Plans

BusinessWeek reports that Verizon may be preparing to follow AT&T's example by eliminating unlimited data plans later this year. Quoting: "'We will probably need to change the design of our pricing where it will not be totally unlimited, flat rate,' John Killian, chief financial officer of Verizon Communications Inc., the wireless unit’s parent, said in an interview at Bloomberg’s headquarters in New York today. The company anticipates 'explosions in data traffic' over wireless networks as new phones on 4G networks incorporate data-heavy applications, such as video downloads, he said. Verizon is working to keep its network running smoothly as more of its customers switch to smartphones that connect to the Internet. ... 'The more bandwidth that you make available, the faster it will be consumed,' said Craig Moffett, analyst at Sanford C. Bernstein & Co. in New York. 'From Verizon’s perspective, the last thing you want is for another generation of consumers to be conditioned to the idea that data is always going to be uncapped.'"

Comments

Why not raise the price instead?

[YA_Python_dev]

Why eliminate them completely, why simply not raise the price until it's profitable if some consumer want them?

Re:Why not raise the price instead?

[drinkypoo]

Why eliminate them completely, why simply not raise the price until it's profitable if some consumer want them?

That's what they're doing. It's called "charging by the minute" (or megabyte).

The simple truth is that if you sell an unlimited connection, some users will cost you far more than other users. Further, if you kicked all those users off your service tomorrow, you wouldn't lose that much money. And if you charged people the actual cost of unlimited service and then spent it on providing it, which includes actually building out new capacity, then you wouldn't be able to give your execs gigantic bonuses they don't deserve.

Re:Why not raise the price instead?

[tsm_sf]

That's what they're doing. It's called "charging by the minute" (or megabyte).

It's spelled "charging by the minute" but it's pronounced "collusion".

Re:Why not raise the price instead?

[drinkypoo]

Who are you to decide what someone else deserves? Unless you are a voting shareholder you have no valid opinion on the matter.

I'm entitled to my opinion, and so are you.

Re:Why not raise the price instead?

[ChairmanMeow]

The ISP could charge a flat rate for everyone, and the power users who go over 250 GB can be charged 10c for each additional gigabyte.

Are you kidding? This is Verizon we're talking about. I'm currently have a phone with them (a cheap phone) and was recently looking into their data plans. Their non-"unlimited" plan is $10/month, and beyond a limit of 25 MB (not GB, MB) the price is $1/MB (again, not GB, MB). Somehow I think any new non-unlimited plan of theirs would be a lot more expensive than what you're thinking of.

Re:Why not raise the price instead?

[_KiTA_]

Why eliminate them completely, why simply not raise the price until it's profitable if some consumer want them?

Because they know in 5, 10 years their network will easily be able to handle any data usage -- presuming they can stop buying their execs yachts and cocaine -- even while the advent of stuff like streaming HD Netflix Movies will send data usage through the roof. By getting us weaned off unlimited data NOW, they will make much more money LATER when everyone is hitting a paltry 2 gig cap.

Whenever you have a pay-per-minute system, you eventually see it shift to a pay-per-month system, and the price drops. We've seen it in ISPs, MMORPGs, Long Distance, and Cellphones. In each case, the companies remain profitable, but no where near as much if they were able to keep the pay-per-minute scheme going. But market forces force the companies to give customers a pay-per-month system over X number of years, which seems to be where consumers are happy enough.

Data plans on cellphones are evolving to that point. The next step would be the price dropping like a rock, which is the "part 2" of the market forces mess above. The cellphone companies are (probably illegally, but it's the US, so whatever) conspiring to price fix their market by simply dropping the rates en mass so that customers can't just flee AT&T for Verizon or Sprint or whoever has a sane plan, since they're all dropping the plans.

But this isn't about money. At least, not short turn.

It's about forcibly preventing that evolution so they can ride the wave further on out. Their networks are woefully insufficient, data usage is going up at a rate only Raymond Kurzweil expected, and it's only the start of the exponential growth (helloooo iPad HD Netflix App)... But all of these pale in comparison to the hope that they can stop the evolution of their market. ... Because if they can get people used to the idea of $25/2GB data plans that sound ok now, but in 5 years would get you maybe a movie or 4 streamed before the obscene data charges kick in... $25 is going to look like chump change. Remember that these are the assholes who thought ahead far enough to make the web buttons, which load just enough on your data plans to cost you a few cents, stupidly easy to press. They make millions from it.

If they can get the average user -- or the average for their network -- to spend more than $6 a month in overage fees, this whole mess becomes hugely profitable for them. IF they can get it to $7, $10, or even $15, it's even better.

Re:Why not raise the price instead?

[dgatwood]

Which is nice, in theory. In practice, there are only two cell providers in the U.S.: AT&T and Verizon, and they're both doing this. If you live in a major city, you could use Sprint/Nextel or T-Mobile, but neither of them has the infrastructure to be a viable competitor to AT&T, much less Verizon.

And this is why I keep saying that widespread telecom infrastructure can feasibly be operated only by government-founded nonprofit orgs. As soon as you have for-profit companies providing the infrastructure for critical services, you end up with a market with insufficient competition to prevent abuse. If you want ubiquitous free-market competition in telecom services, you have to take the infrastructure out of the picture.

And lest you say that cell phones aren't critical services or that you can live without a cell phone, I would point out that most homeless people I've seen in California have cell phones. It's so essential to modern society that people choose a cell phone over a roof. And although cellular data is not in the same category right now, it's only a matter of time until it is (and cellular data can't exist without cellular voice anyway, making that a moot point).

The only alternative is extreme government regulation, and although this can help fix the worst of the monopoly/duopoly problems and increase coverage areas, it rarely results in any significant amount of true competition. We need a nationalized cellular tower service that leases nationwide tower services at a low cost, and we need it twenty years ago.

Unlimited already means 5G

[wesw02]

Verizon's current unlimited plans aren't actually unlimited, they translate to 5G per month, if you exceed it you'll be fined. IMHO that's already a class action waiting to happen. This just sucks though, cell phone carriers charge more for internet and you are getting less of it.

Re:Unlimited already means 5G

[rolfwind]

They should really stop advertising "unlimited" in America. If there was an ounce of consumer protection in the government, they should hammer such terms as what it is, fraud.

Re:Unlimited already means 5G

[internic]

I'm guessing part of the problem is that even if one carrier/ISP wanted to be honest and explain the limitations that they would really impose, their competitors won't do it, and as long as the average consumer is unwary they will opt in favor of the better sounding deal. I assume the reason this may be changing with mobile phone carriers is that enough users are starting to bump up against the hidden or unstated limits that the lie of "unlimited" service is no longer tenable.

No surprise

[name_already_taken]

This isn't really surprising.

Verizon has always seen their customers purely as a source of profit, and has done everything they can to maximize the fees they can charge customers - going as far as disabling bluetooth file exchange on their phones so customers have to send things like pictures via the Verizon network so they incur data charges.

Eliminating unlimited data plans is a logical step in maximizing profits.

Jjust admit you found another way to fuck us.

[Jackie_Chan_Fan]

Just admit you found another way to squeeze money out of your user base. Thats all this is really.

Its like text messaging. Everyone wants it, so lets charge everyone ridiculous rates to send text.

Now that everyone wants smart phones, lets charge everyone for data because we can.... and theres nothing you can do about it.

Re:Jjust admit you found another way to fuck us.

[Zak3056]

I never understood why people are WILLING to pay exorbitant amounts of money on stuff because they believe it is "premium".

Bad example, here--AT&T, Sprint, or VZW actually are "premium" services compared to Boost or Cricket. Just look at the coverage maps.

The Lowest Common Denominator

[Enrique1218]

The only competition these guys do is seeing who can give their customers less. Forcing data plan, hiking early termination fees above the value of the phone, charging for text messaging, ring tones, and now limiting data plans. There is little difference between any of the wireless service providers in terms of what they provide. The cell phone lock in and multiyear contracts allow this to happen and stifle innovation. By getting a $600 smartphone for $200 with a multiyear contract, we lock ourselves to vendor and can't leave them when they cut service. Instead of developing the technology to meet the customer demand, they would rather trained their customers not to expect too much

Of course they will

[nurb432]

Everyone else is doing it, so why wouldn't they? Just like the bad old days ( for those that remember it ).

I still think this was the intent all along. Make it 'free' long enough for people to start relying on having data available, introducing even more bandwidth hog services, then after it will be hard for most to back off, start charging "per use" again. They are no better then drug dealers, except they get away with it.

Phone companies wet dream

[hpa]

The monopoly telephone companies have always been obsessed with getting users to pay by the usage unit, even when flat pricing made them more money. It does seem to reflect their thinking more than profit maximization; one possibility is that they have a vastly exaggerated notion of the inadequacies of their own plant, or alternatively they are suffering from lottery-style thinking -- the executives have happy dreams about the poor sucker who left their phone connected and got a $10,000 bill.

In the USA, at least, flat-rate long distance did not become common until it got to be way too easy to bypass the monopolists.

Re:Consumers are getting mixed messages

[grumling]

For the most part, the cell companies in the US are pushing THEIR content, not general web content. Their content is cached at an on-network data center, formated to fit their bandwidth constraints (320X200 video, 4KHz mono audio), and in some cases, content providers paying for access.

Going off their formula to 720p YouTube isn't what they want you to do.

Re:Insensitive clods.

[cbiltcliffe]

Funny, the first thing I thought of when I saw that quote:

'From Verizon's perspective, the last thing you want is for another generation of consumers to be conditioned to the idea that data is always going to be uncapped.'"

was this:

"From Verizon's perspective, the last thing you want is for another generation of consumers to be conditioned to the idea that they might actually get something in return for all the money they give us."

There. Fixed that for you.

Re:Insensitive clods.

[Bert64]

Data was always unlimited, or rather only limited by the speed of the connection...
There was nothing to stop you running your 300bps modem flat out 24/7, the problem is that end user connections have increased in speed faster than the carriers have invested in backbones to carry that data...