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Verizon Hints At Scrapping Unlimited Data Plans
BusinessWeek reports that Verizon may be preparing to follow AT&T's example by eliminating unlimited data plans later this year. Quoting:
"'We will probably need to change the design of our pricing where it will not be totally unlimited, flat rate,' John Killian, chief financial officer of Verizon Communications Inc., the wireless unit’s parent, said in an interview at Bloomberg’s headquarters in New York today. The company anticipates 'explosions in data traffic' over wireless networks as new phones on 4G networks incorporate data-heavy applications, such as video downloads, he said. Verizon is working to keep its network running smoothly as more of its customers switch to smartphones that connect to the Internet. ... 'The more bandwidth that you make available, the faster it will be consumed,' said Craig Moffett, analyst at Sanford C. Bernstein & Co. in New York. 'From Verizon’s perspective, the last thing you want is for another generation of consumers to be conditioned to the idea that data is always going to be uncapped.'"
First: Contrast the behavior of big companies like Verizon who consistenly reduce their level of service with that of companies like Linode, who consistently increase the level of service offered to their customers for no additional charge: http://blog.linode.com/2010/06/16/linode-turns-7-big-ram-increase. THAT is how you ensure customer loyalty. Sometimes squeezing every last penny out of customers isn't the best way to do business.
Second: When I purchased my smartphone, I didn't like being forced to purchase the "unlimited" plan for $30/month. Since the phone has WiFi and I'm usually near a WiFi access point, I was willing to rely on that to save some money. Instead I had to drop a second phone from the plan so my monthly bill didn't increase too much. If their new data plans include limitied but reasonable data allowances for a lower cost, I'm actually ok with that. The real problem is that it seems many (most?) current smartphones don't easily allow 3G to be disabled until needed. Or deprioritized with respect to WiFi - eg. Use WiFi preferentially when in range, only fall back to 3G if necessary and only for the apps configured to do so. (Note I say *easily* - I know data can be turned off but it's a PITA. The normal state is "data always on".) Given that these devices are constantly accessing the network, if simply having the phone on with data enabled puts people in danger of incurring overage charges when using the standard plans, they (Verizon) did it wrong. The new plans should take "normal" use into account, be less expensive than current plans, and provide reasonable options for heavy data users. Then this move might actually be a good one, benefiting everyone.
http://www.intomobile.com/2007/11/03/verizon-wireless-when-we-say-unlimited-data-we-mean-5gb-worth-of-unlimited-data.html
While that article is just as good at trolling a subject line as the OP is, the part we care about is this:
And, should you exceed the 5GB/month limit on your “unlimited” plan, Verizon will “reduce throughput speeds of any application that would otherwise exceed such speed to a maximum of approximately 200Kbps” – with actual speeds “subject to change.
It remains functionally unlimited, and the same type of cap pre-5GB applies: connection speed. Just a different speed.
I find it hard to believe that millions of people having one or more computers capable of downloading movies, ISO images, Youtube, music streaming, gaming and emailing 50MB attachments in their homes can pay a flat rate for internet access with unlimited bandwith but the same people trying to view some pics or webpages on their mobile phones are causing "explosions in data traffic". Smells to me like someone is fishing for something to pin cost increases on. Frickin crooks.
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I work for a big ISP, and bandwidth is not a issue on the backbone, we do more bandwidth in VOD video to the home than internet service will come close to for a long time.
The amount of bandwidth in the last mile has always been the real issue, but for home internet service that problem is getting much better and I would says both cable and dsl services have been able to provide over 100mb services to a house for awhile now, but there is a cost of upgrading equipment, and you will need more equipment (dslams,cmts) since you will be able to put a smaller amount of customers on a device. But these are just money issues, not technical ones, and these companies make lots of money, they are VERY profitable.
This goes for Verison also, it is very cheap for these companies to use several fiber rings around a city to get fairly cheap bandwidth, more bandwidth than they could ever use for cell phone back haul (10 gigabit ethernet between towers) but I would have to assume the bottleneck is the tower to the phone. I do not know much about this equipment works really, I am not sure if this equipment is limited by the amount of connections on the tower or the bandwidth of each connection, but I would assume that this is a issue that can be solved by spending money on more or better equipment.
I have a hard time listening to these companies whine about bandwidth, when they are making a killing, you can not even get attention in a Verison store where I live the demand is so high you get a number like you are at the DMV. The number one highest growing market is cell phone service, these companies know these very well. So having to upgrade equipment should not be a issue, it should be what they do, what they provide us, its a good problem to have!
Now about the unlimited plan thing, for most customers that buy a unlimited plan, it is not about having lots of bandwidth, its about insurance, or piece of mind!
This allows them to let someone play with the phone with out counting pennies, or that little johnny did not get a hold of my phone and run up a big bill by mistake, it lets you play with the phone with out counting minutes, but I guarantee for every 1 person that uses allot of bandwidth, you get 20 that do not use much bandwidth at all but want the unlimited option to make them feel protected from 1 bill that they are not ready for.
When one company sells something that customers want and then another competing company matches their price/product/etc to access those customers, that is competition.
When one company decides to force a product to become worse but cost the same and then another one follows suit. That's something else.
It may or may not actually involve collusion but it sure doesn't do anything good for the customers.
Balderdash!