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Coming Soon, Web Ads Tailored To Your Zip+4
On the heels of Apple's intention to collect and sell detailed location data comes word that Juniper is putting together technology that will allow any ISP to present you to advertisers by your Zip+4. An anonymous reader sends this snip from Wired: "Your Internet service provider knows where you live, and soon, it will have a way to sell your zip code to advertisers so they can target ads by neighborhood. If your local pizza joint wants to find you, they will have a new way to do that. National advertisers will be able to market directly to neighborhoods with like characteristics across the whole country using demographic data they've been gathering for decades. ... Juniper Networks, which sells routers to ISPs, plans to start selling them add-on technology from digital marketer Feeva that affixes a tag inside the HTTP header, consisting of each user's 'zip+4' — a nine-digit zipcode that offers more accuracy than five-digit codes. Juniper hopes to sell the software to ISPs starting this summer, having announced a partnership with Feeva earlier this year."
I hope to never see you again.
I've been on the internet since 1984. Back then, there was all kinds of discussion and many, many 'services' and info. And guess how it all got there? Why, what do you know? It was done out of the kindness of people's hearts.
Right, sure, because you can deploy a massive service like gmail to millions and millions of people out of the "kindness of people's hearts".
Seriously, dude, get out of your mom's fucking basement and learn to live in the real world. Spending hundreds of millions of dollars building and supporting a service for free isn't kind, it's *stupid*. Well, unless you're Warren Buffet and have billions just laying around to burn on a whim.