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APB To Use In-Game Audio Advertisements

Rock, Paper, Shotgun reports that upcoming action MMOG APB: All Points Bulletin will use in-game audio advertisements as part of its business model. The number of ads you hear will be limited: "you'll only hear an ad when you go into a new zone, and that's only once every three hours." Nevertheless, some gamers are upset that these ads will be included on top of APB's already unusual payment plans. The game is set for release next Tuesday. Producer Jesse Knapp says of Realtime Worlds' goals for APB, "We looked at other online action games, and we saw things we felt could be better. Only 12 to 32 players in a match, bad connection due to peer-to-peer, dead cities, way too much time in lobbies, things like that. So what we set out to do was to make a game that has that online player vs. player action game experience in a large city with other players around, no lobbies, dynamic matchmaking, dedicated servers, great experience, and that's been one of the driving factors of APB from the very beginning." CVG recently previewed the game.

4 of 97 comments (clear)

  1. Frog boiling ahoy by Rogerborg · · Score: 4, Funny

    To begin with, it'll be one add every 3 hours. Once we get used to that, it'll be one an hour, one every ten minutes, then before we know it, there'll be so many ads bombarding us in-game that we might as well go outside into the real world and start shooting actual cops in the face.

    Is that what you want, APB? Because that's what's going to happen!

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    1. Re:Frog boiling ahoy by icebraining · · Score: 2, Funny

      Will they be like GTA radio advertisements?

      "Do you want to see my underwear,
      I don't have any hair down there,
      I got a Little Lacy Surprise,
      oh Daddy please close your eyes!"

  2. Re:I'm sick of ads in games I've paid for by L4t3r4lu5 · · Score: 2, Funny

    I made the argument of wasted bandwidth on the ZIP+4 story, which I think was posted yesterday.

    I've just realised something. The amount of bandwidth that image takes up is more than likely comparable to the increased quantity of fuel consumed by having to carry around that "Bought from Hugenboffs Honda, Surrey" sticker on your rear windscreen. If you don't have those in the US, then the cost of carrying the surround on your vanity plate.

    Tell me, will you go to the Ford dealership and demand that they stop putting stickers in the rear of their cars because it wastes your fuel?

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  3. APB: All Points Bulletin - bulletin for all points by YourExperiment · · Score: 2, Funny

    Was "APB: All Points Bulletin" named by "DRGN: The Department of Redundant Game Naming"?