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UK Gov't To Review Hundreds of Websites, Axe Many of Them
krou writes "The UK government is to review all of its 820 websites after the Central Office of Information revealed that for 2009-2010, the government spent '£94m on website development and running costs and £32m on web staff,' which each site visitor representing a cost of £11.78 to the government. 'The UK Trade and Investment website averaged 28,000 users per month but cost over £4m ... 16% of government departments did not know how their own websites were being used by tax payers, and almost a quarter were not aware of the running costs.' There was also anecdotal evidence of departments bidding against each other for search terms on Google. The review is to be carried out by Cabinet Minister Francis Maude, Chief Secretary to the Treasury Danny Alexander, and Digital Champion Martha Lane Fox."
I'm not sure what this has to do with my rights online. This pertains to an internal governmental review of *its own* websites, not other people's.
As a web designer / developer I am always bewildered by the obscene costs I hear for government websites, especially given their terribly below level of quality and usefulness.
People with government contracts must really milk it for all it's worth.
Is £11.78 inherently too much to spend for a web site visitor? When I need to renew my vehicle registration, a web site visit that let's me do it online is certainly worth more than that to me rather than spending half a day at the DMV. For some business-oriented sites that deal with licenses, £11.78 per visitor could certainly be worth bringing in a few more £1,000,000 per year businesses to town.
This 'revelation' is simply another illustration of how bureaucracy works.
No one should be surprised to find competing layers of effort, working from silos, oblivious to duplication of effort when they look at this.
It's a symptom, not the issue. It's how govt. works.
Good luck making any effective changes at the delivery level...
nice girl and all, but you sure this is the person to fix any of this?
There's a way... have the home office that owns both divisions control the Google AdWords account and let them declare redundancy when there's two divisions doing the same. (What "declared redundant" is British for what us Americans call "laid-off"? I guess that's the point...)
It's not the contradiction that gets me - it's that anyone in gov thinks that it's necessary to promote eating chips.
Every town has several chip shops, most pubs and restaurants serve them, all the supermarkets sell them surveys show that people are eating them several times a week and some people at every (non-breakfast) meal time. They are considerably less healthy than other options ... so government are spending money promoting them and hiring (C-list) celebs to do videos and such.
There can be no one in Britain that lacks knowledge of chips.
The other more general issue I have is that the gov do individual tendering and have individual web departments to manage all those sites - they should just use a standard couple of CMSs across gov. They don't need to brand everything or have bespoke sites all the time. They should be providing information not marketing things to us.