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Apple Hires Antenna Engineers. Really.
kangsterizer writes "Sometimes, news items are just about a good laugh. You may or may not like Apple, but the way it has been handling its antenna issue has been like a small tech soap opera — Steve Jobs, the CEO, saying 'not to hold the phone that way,' rumors of software issues, and the latest but most crunchy part, since the antenna issue has been widely discovered, on 23 June, several 'antenna engineer' positions opened up at Apple. Seems someone got fired:
Antenna engineer job position 1,
Antenna engineer job position 2,
Antenna engineer job position 3."
I just figure they did all their testing in California, where AT&T dropping calls is as common as $4 coffees.
Why is peoples' immediate reaction to this list so negative? You'd struggle to find a company giving this level of advice to their customer service reps to help customers deal with a specific issue. I've phoned numerous customer service numbers and never experienced the level of product knowledge and satisfaction that I have with Apple. I've recently had the hard drive, bottom case and battery all replaced for free on my three-year-old MacBook without any fuss and after dealing with reps who knew exactly what I was talking about.
They'll need to fix this problem, and it sucks that you're not getting a free bumper (as it always does when you don't get free stuff), but at least as a result of this memo you're getting immediate correct advice as to what you're going to get from Apple as a result of this issue.
"If you do things right, people won't be sure you've done anything at all"