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The State of iPad Satisfaction
harrymcc writes "We know that the iPad is selling like hotcakes, but how satisfied are the people who buy it? Over at Technologizer, we conducted a survey of 6,000 iPad early adopters. There are a few places where they were critical — the majority, for instance, aren't happy with Apple's App Store approval process. Overall, however, they're overwhelmingly upbeat."
Stockholm syndrome is very specific in that it only applies to a hostage or captive individual, so unless your iPad is holding you at gunpoint it doesn't quite work here.
The term GP is searching for is Cognitive Dissonance, specifically Post-Decision Dissonance. Cognitive dissonance is the idea that one may possess two conflicting thoughts simultaneously (I love my iPad / This iPad sucks). The mental tension that builds between these two ideas eventually has to be resolved, usually by the introduction of "rationalization". In these cases the specific justification doesn't necessarily need to follow logic (I chose an iPad because it smells like a rainbow), so long as it resolves the dissonance. Its sort of like solving an equation by introducing nonsense to one side. This form of creative logic reduces the tension caused by cognitive dissonance, essentially freeing people from the regret of having made a "bad" (or questionable) decision.
Psych studies have been done on this phenomenon, where it was observed that after giving people (and monkeys, by the way) a choice between two fairly equal items their approval of the item of their choice rose, while it fell for the item they didn't choose. This happens all the time in all types of people. I have a good example myself: When hunting for a PMP (portable media player) I eventually chose a Cowon S9 over the iPod touch. When my girlfriend bought herself an iPod touch, I reacted negatively and joked that she was now part of the Apple fanclub, and asked her when her lifesized poster of her new overlord (Jobs) would arrive in the mail. I also dismissed certain advantages of the touch outright (app store = full of crap, better touch screen = not a big deal, wifi = battery leech, etc) while taking pride in the advantages of my own purchase (AMOLED screen = sexy, broad file format support = better, superior EQ = awesome, etc.). It actually took me a few weeks of using both side by side to rationalize my own purchase in a more logical way. Now i'm at the point where, while i'm not displeased with my purchase, I have seen much of the appeal with the iPod Touch. Ultimately I think i've rationalized them into two separate non-competing categories, where the Cowon S9 is the superior media device (well, it is!) but the iPod Touch has a wide variety of non-media functionality. Thus I can appreciate both items without experiencing any form of cognitive dissonance (regret) over my decision.
Yes, but Cingular was already owned by AT&T, they just didn't adopt the AT&T name until they bought AT&T Wireless.
Remember the chain of purchases:
AT&T forced to breakup-->Southwestern Bell turns SBC for no reason, tells all employees that the SBC doesn't mean Southwestern Bell Corp, but just random acronyms with no meaning. Buys Pacbell, Ameritech, Nevada Bell, and SNET; starts records cleanup and reorganizing-->Combines its wireless services, Southwestern Bell Wireless, with BellSouth Wireless and renames it Cingular.-->Cingular buys AT&T Wireless but decides to keep using Cingular brand-->SBC acquires the remains of AT&T and adopts the AT&T name for land line services-->AT&T buys Bellsouth and changes the Cingular brand into AT&T and uses AT&T as the name for all telecommunication services.[source: I was an AT&T manager during the acquisitions and cleanup (SBC period), family members that still work for AT&T or retirees of AT&T]