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Do Scientists Understand the Public?

Mab_Mass writes "The American Academy of Arts & Sciences has an interesting article on the relationship between scientists and the public. [Here's the paper itself, as a PDF.] Rather than point the finger at an 'ignorant' public, this article chastises the scientists for a poor understanding of how to communicate with non-technical people. With a look at the issues of climate change, nuclear waste disposal, genetics, and the future of the Internet, the article provides examples of how the experts in these fields are failing to present their message in a way that encourages public discussion and support."

20 of 511 comments (clear)

  1. Hmmph. by fuzzyfuzzyfungus · · Score: 4, Insightful

    While it would certainly be nice if scientists, as a class, were better at public communication, I think that this consideration misses an important point:

    If somebody happens to be the best available information source on a given issue, failure to communicate with them is a major failing on your part.

    All men may be created equal; but only some of them are worth consulting for advice.

    1. Re:Hmmph. by Anonymous Coward · · Score: 4, Insightful

      There is a quite nice term for this in German, it is called "Fachidiot" literally translated Subjectidiot. Basically it entails that the person might be a complete genius concerning his / her respective field but lacks the necessary skills to communicate and have empathy for the in his/her eyes ignorant. Sometimes when one is so lost inside one's own world it is hard to see the outside world through the eyes of another, external person. hey, how many times do couples fight about this! its all about people skills.

      Like the poster of this thread pointed out: information is only as good as the quality of its communication.

    2. Re:Hmmph. by mangu · · Score: 4, Insightful

      it would certainly be nice if scientists, as a class, were better at public communication

      If they were, they would be marketroids, not scientists.

      There are some, very few, true scientists who are also good at communication. Robert Forward and Isaac Asimov are two that I know of, but we could have many more of those.

      If somebody happens to be the best available information source on a given issue, failure to communicate with them is a major failing on your part.

      True, very true, but, sadly, the human mind does not work that way. People are egocentric, they usually see their failure at understanding as the other party's failure to communicate.

    3. Re:Hmmph. by SoupGuru · · Score: 5, Interesting

      I think the interaction between scientists and the public has changed over the years.

      In the heady days of yesteryear, it seems science was respected. People went to school for a long time to learn an aspect of science and people respected their expertise. The scientist would come out and say "It turns out X is affected by Y." People listened and anyone who wanted to know more about how or why X is affected by Y could hit the books and find out for themselves.

      Nowadays, it seems healthy skepticism has turned unhealthy. Science isn't as respected... in fact, there's a lot of mistrust from the public. A scientist can devote her whole career to puzzling out some fact of the world, only to be second guessed by high-school dropouts. "X is affected by Y." People don't accept that anymore. Explain why. Explain how. Spell it out for me in great detail, this X and Y business. "The detailed methodology is in the research paper." But that's hard to read and involves lots complicated terms and references tons of previous work. Tell me in simple language, preferably in two sentences or less, and don't bore me...

      In other words, the public wants to be pandered to and scientists have better things to do than explain in small words every detail of their work to people that have the attention span of a gnat.

      --
      What doesn't kill you only delays the inevitable
    4. Re:Hmmph. by Americano · · Score: 5, Insightful

      If they were, they would be marketroids, not scientists.

      Being able to explain scientific concepts to non-scientists is not "lying" or "marketing", it's fucking called "teaching".

      How would slashdotters feel if *real* lawyers came here and started laying the smack down on some of the "IANAL, but I play one on Slashdot!" types here? Lots of smart people with degrees in computer science, physics, math, and a million other technical fields, and they don't grasp the first thing about how the law actually works. Does that make them stupid? or just - not expert in the field of law?

      Too often scientists and engineers make the mistake of assuming that "because you don't understand my field of expertise, you must be an idiot." There are plenty of very smart people who simply aren't expert at physics, or computer science, or chemistry, or biology. Talking to them with the presumption that they are intelligent and capable of understanding does not mean you have to lie, or be inaccurate in your statements.

    5. Re:Hmmph. by Steve+Max · · Score: 4, Interesting

      That's more of a problem with journalists, actually. Someone writes a paper, say, on "50 ml of coffee every day increases the memory abilities of people with AB-type blood". To journalists, this means "NEWSFLASH: Science Says Coffee Makes You Smarter!!!!!". Then, someone else writes another paper: "200ml of coffee every day increases the chance of a heart attack on heavy smokers"; journalists turn that to "NEWSFLASH: Beware! Coffee Can Kill You, Say Scientists!"

      The main problem is that people should need some sort of basic scientific training to report on science news. Scientists sometimes may be guilty of being too naïve when explaining their work to journalists. This happened with quantum entanglement effects, where someone may have told a journalist (when working on first principles of entanglement, or an early experiment) that "this works as if we have teleported the particle from one side to the other"; the journalist turned that to "Physicists discover Star Trek-style teleportation!!!". Another example, more recent, happened with some people who modeled the quantum vacuum in a curved spacetime, and they found that this vacuum state could have more energy than we had imagined (and that this vacuum energy can "clump" in some points). Journalists saw the paper, interviewed them, and made a headline out of it: "Physicists Discover a Way To Create Energy Out Of Nothing!!"

    6. Re:Hmmph. by wanax · · Score: 4, Insightful

      I think it's a bit more insidious than you describe. The problem is that various entities (starting with cigarette companies) realized that they could lobby and shape public opinion more effectively if they sponsored ostensibly scientific research. It's difficult enough to describe complicated scientific ideas in simple language by omitting the complexities without saying anything that is wrong -- and when you're suddenly competing with 'scientists' who have no such compunctions and are willing to lie to espouse a single point it becomes impossible. And this is before we consider the complexity of modern public relations and media dynamics, which require a whole different set of expertise to navigate, much less exploit.

      So now we're in this strange environment, where real science speaks through the public defender.. erm, I mean science journalist.. and the pseudo-scientific special interests groom the 'data' and the message together. So, what does the American Academy (which was specifically founded to deal with this type of issue) have to say about it?

      Scientists and the public both share a responsibility for the divide. Scientists and technical experts sometimes take for granted that their work will be viewed as ultimately serving the public good. Members of the public can react viscerally and along ideological lines, but they can also raise important issues that deserve consideration.

      Mostly irrelevant.. How does this attention from the public arise without special interests and the media who caters to them? At that point pseudo-intellectual confusion has been deliberately produced by special interests to feed a visceral reaction regardless of veracity of the science involved.

      Scientific issues require an “anticipatory approach.” A diverse group of stakeholders — research scientists, social scientists, public engagement experts, and skilled communicators — should collaborate early to identify potential scientific controversies and the best method to address resulting public concerns.

      Taken at face value, this is a great idea. But where's the funding? Simply because the group of stakeholders is so diverse, and the opposition for any "specific controversy" (eg. smoking and cancer) so specific and intense, is this at all practical? Especially given the fact that once it's a "potential" controversy, special interests will be spending like crazy?

      Communications solutions differ significantly depending on whether a scientific issue has been around for a long time (e.g., how to dispose of nuclear waste) or is relatively new (e.g., the spread of personal genetic information). In the case of longstanding controversies, social scientists may have had the opportunity to conduct research on public views that can inform communication strategies. For emerging technologies, there will be less reliable analysis available of public attitudes.

      This highlights the problem that science has: any new finding that conflicts with a current industry is going to be subjected to withering, ostensibly scientific criticism, until it is controversial regardless of the fields previous status. The current interests will try to re-frame the debate into language that has not been previously studied by social scientists, which if successful supersedes their research. In the case of emerging technologies of course, there nothing stopping industry or other special interests from running amok until they get caught.

      Since the current conundrum is due in large part to the vigorous and successful attack by the post-Nixon republican party over the last 40 years in the US (and yes, I'm fully aware the left cherry picks data all over the place, but they don't pay as many people to make it up), I doubt there is a simple way of reconstituting trust of scientists in general within the current media environment. But the great thing about science, is that it always has a potential to push the reset button on the status-quo through a massive discovery.

    7. Re:Hmmph. by Bowling+Moses · · Score: 4, Interesting

      "Two decades ago, scientific doomsayers were warning of a global ice age."

      No, science gets blamed yet again for shit that journalists pull out of their asses. See wikipedia and read out from there. The money quote: "This hypothesis [global cooling] had little support in the scientific community, but gained temporary popular attention due to a combination of press reports that did not accurately reflect the scientific understanding..." Despite little, if any support from scientists at the time, it's over thirty years later and we still hear about this. While some might call it a case in point about scientists doing a poor job at communicating, I'm reminded of a book titled On Bullshit. Global warming is a problem that potentially affects everybody, just not equally. If you're corporation X that produces large quantities of compounds implicated in global warming, there is naturally going to be pressure on you to cut back. That will cut into your profits, and your profits, like for every corporation, are your sole reason to exist. You're pressured by market forces (and probably by some portions of the law as well) to do everything in your power to keep your ox from getting gored. That can mean anything from touting a fully legitimate study that supports your continued CO2 (or whatever) production byproducts, to a quote mine of a global warming paper, to hiring shills to write crap in unrefereed journals. A corporation doesn't care about right or wrong, it cares about profit, and this disregard for or the simple irrelevance of truth is bullshitting. If bullshitting helps corporate profit, corporations bullshit, and that's part of why we still have to deal with bullshit global cooling.

      The other points in your post are similar, but I can't resist two. I work on a protein involved in maintaining proper cholesterol levels in animals. Cholesterol is both bad and good for you. If you were to purge your body of all cholesterol, you'd be dead pretty quickly. Cholesterol is involved in several critically important processes. Cholesterol is converted into other sterols which function as signaling molecules (testosterone and estrogen quickly come to mind). Cholesterol is also an important part of the cell membranes of all animals (at least, it's probably pretty darn important for most other critters), in that it is involved with maintaining appropriate levels of viscosity in the cell membrane, allowing protein receptors, ion channels, and whatnot to move around appropriately, and plays a role in the proper ordering of these structures within the membrane as well. However if you're a person you can have too much cholesterol and build up plaques in your arteries from eating too many tasty steaks, prosciutto, hams, yams cooked in bacon, eggs...{drools}...where was I...Oh yes. Build up plaques of cholesterol, have a heart attack and/or stroke and croak. So both overly high and overly low levels of cholesterol can kill you. Which is the same for a lot of things. Ingesting too much water can kill you just as well as too little...both oddly enough will make you hallucinate like a motherfucker along the way though.

      The other item is DDT. I've worked on developing new pesticides. DDT is still in use and this is a good thing because some insect-borne diseases are total nightmares. Off the top of my head mosquitoes carry malaria, dengue fever, yellow fever, chikungunya, and several different viruses that cause encephalitis. If you're in an area that either has or is expected to have an outbreak of one of these, your best bet is to control the vector population (mosquitoes), and the most potent means of doing this is to use insecticides. Sadly, that means using DDT (still in use today for this purpose, but banned since 1972 in the US as a crop insecticide) and a horribly limited selection of other compounds, each with its own strengths and weaknesses. DDT will fuck up

  2. Essential difference by Anonymous Coward · · Score: 5, Insightful

    The Media already has a monopoly on informing the public, scientific discoveries included.

    Scientists strive to be factual and complete. Media strives to be sensational and give people what they expect, or want, to hear.

    Some of the most exciting discoveries are those that indicate existing beliefs are incorrect. That doesn't jive with...well, you can see where I'm going with this: insert faith here.

  3. metric system by yogidog98 · · Score: 4, Funny

    and what's with this metric system. Why can't scientists use standard measurements like football fields, ping-pong balls, "around the Earth," and "to the moon and back," like our brilliant news media?

  4. Re:Wait... They want them to dumb things down... by pilgrim23 · · Score: 4, Insightful

    my father (who is a scientist) subscribed to Science; the AAAS journal among others. Weekly in my youth I was required to read the Abstract on every article. "I do not care if you understand it, just read it." was his instructions. One thing I learned was: Command of a discipline was seldom accompanied by a ability to communicate it in simple English sentences. The reason Sagan and people like him were popular was that they had such an ability. It is so rare among scientists that having it becomes noteworthy.

    --
    - Minutus cantorum, minutus balorum, minutus carborata descendum pantorum.
  5. Re:we should study this by repetty · · Score: 4, Funny

    Absolutely right.

    Form a hypotenuse and experiment the danged thing.

    What's all this subjective shit?

  6. Re:The story of our lives... by Hatta · · Score: 4, Insightful

    Thank you very much. Science is hard. If you're not willing to work at it, you won't understand it. If you're not willing to work at it, you won't. That's not the scientist's fault.

    --
    Give me Classic Slashdot or give me death!
  7. Or... by Black+Parrot · · Score: 5, Insightful

    Science had a *huge* positive mind-share during the 20th Century, and the participants basically didn't have much problem with trickle-down to an eager public.

    What has changed is that religions out of synch with reality and corporations that don't want to spend the money it takes to deal with reality have been running huge propaganda campaigns to cast doubt on many of the major findings of science, if not on the potential of science itself.

    What scientists have to realize is that the nest of little chicks with hungry mouths turned up has been partly replaced with a nest of well-funded vipers.

    --
    Sheesh, evil *and* a jerk. -- Jade
  8. Re:Flip flop the question: by 99BottlesOfBeerInMyF · · Score: 4, Insightful

    The public doesn't necessarily have to understand science. It's not their job.

    The median US citizen goes to school for 12 years. During that time, they all have to take at least one course on science. If after spending an entire course studying science (and probably many more than one class) they don't have an understanding of what science is and how it works, then I'd say the average US citizen has failed in their duty to become a rational and thinking being.

    Science is one of the most basic and important mental tools for forming opinions based upon reason instead of irrational methods. Everyone should understand science, as well as some other, basic, tools for reasoning such as mathematics, logic, and critical evaluation. These should be core elements of every education.

  9. Einstein once said... by magsol · · Score: 5, Insightful

    "If you can't explain it to a six year old, you don't understand it yourself."

    That said, I'm having a hard time figuring out how one would explain Special Relativity - or, in my case, SVD-decompositions and unsupervised machine learning - to a six-year old.

    Of course, that could simply mean I don't, in fact, understand either one.

    --
    "I'd just like to emphasise that taking a million years isn't a metaphor here..." -Rich Bradshaw
  10. Re:Wait... They want them to dumb things down... by GrumblyStuff · · Score: 5, Insightful

    Oh, you mean Occam's Razor? It won't complicate things too much if I agree with your philosophy that the simplest explanation is usually the right one, will it?

    See, the problem is that 'people' want a quick answer. What causes global warming? Well, carbon dioxide traps infrared radiation (aka heat) that is produced when visible light hits the earth and transfers that energy into the matter it hits.

    Got that out in a single sentence but I lost everyone at carbon dioxide. All it would take to throw me off is some git saying CO2 is the breath of life or that it snowed last winter.

    So, yeah, we understand 'people' and we fucking hate them. They're perfectly fine eating our GM crops, using the internet to communicate near instantly across the planet, taking our drugs and undergoing procedures to save their lives, and living in buildings that are safer and more comfortable than anything built before it. But to try to comprehend the efforts behind it? To show the slightest fucking bit of intellectual curiosity in how things work?

    SCIENCE IS COMPLICATED. THE WORLD IS COMPLICATED. We can't help you understand if you don't have the patience. I don't think any scientist would have a problem working backwards from any topic, breaking down all the concepts involved, to help someone with an honest interest in the subject. But who has time for that when Real Housewives is on?!

  11. Not dumbing down: removing jargon by Roger+W+Moore · · Score: 5, Informative

    I think the key here is that people want a translation of the science into terms they understand.

    Exactly! When explaining science to the public my aim is not so much to "dumb it down" as to not use technical jargon and to avoid worrying about unnecessary details. A large fraction of the public can generally understand the basic concepts once they are explained without the technical vocabulary and without all the unnecessary details.

    The big problem with talking to the public is that we scientists have developed highly technical vocabularies with precise meanings in order to be able to communicate complex concepts very precisely to each other. Even if we remember not to use this vocabulary there is the strong urge to fill in all the details which less precise, "everyday" vocabulary does not specify.

  12. Re:we should study this by Anachragnome · · Score: 4, Funny

    Scientist: "we should study this to find out if its true."

    Public: "Absolutely right. Form a hypotenuse and experiment the danged thing. What's all this subjective shit?"

    Scientist: "Perhaps after you construct a right-angled triangle you might want to form a hypothesis."

    Public: "Whooosh!"

    Scientist: "I believe that was the joke ;)"

    Public: "Doh!"

  13. Re:HALF THE POPULACE IS BELOW AVERAGE! by Hognoxious · · Score: 5, Funny

    You surely look unfamiliar with the concept of average.

    That was bit mean.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."