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Paperless Tickets Flourish Despite 'Grandma Problem'
Hugh Pickens writes "Is a concert ticket a piece of property that its holder has the right to buy and sell as he sees fit, or is it merely a seat-rental contract subject to restrictions determined by its issuer? The Washington Post reports that in an effort to thwart scalpers and dampen ticket reselling on the so-called secondary market, musicians as diverse as Bruce Springsteen, Miley Cyrus, and Metallica have adopted 'paperless ticketing' for some or all of the seats at their live shows. Ticket issuers Ticketmaster and Veritix tout paperless tickets as a way to eliminate worries about lost, stolen, or counterfeit tickets, and to banish long will-call lines. But paperless tickets aren't really tickets at all, but essentially personal seat reservations, secured electronically like airline tickets. Fans buy tickets with a credit card and must then go to the venue with the same credit card and a photo ID to gain admittance. The problem is that Ticketmaster's paperless tickets can't be transferred from a buyer to a second party. The inability to pass along a seat creates what has become known in the industry as the 'grandma problem': it's almost impossible for a grandma living at one end of the country to buy a paperless ticket to giver to a grandchild living at the other end. Without the ability to transfer virtual tickets, brokers and dealers fear being run out of business, and consumers have a harder time selling unwanted tickets. 'People should be free to give away or sell their tickets to whomever they want, whenever they want,' says Gary Adler, a Washington attorney who represents the National Association of Ticket Brokers. 'An open market is really best for consumers.'"
You could always just not go to the show. When concert tickets already cost $100 or even much more, and then Ticket Master adds a $12 "convenience fee", which is mandatory, because there is no other way to get tickets, then I stop going to concerts. When I was in university, and I went to a lot of concerts, they were usually small shows at local bars. We never paid more than $20 for a concert ticket, sometimes as little as $5. And there's a lot of free tickets to interesting bands if you keep your eyes open. Why would I want to pay $100 to go to a venue with terrible sound, and sit 200 ft. from the band and the crowd is just filled with a bunch of people who happen to have a lot of money, but aren't all that interested in the music, when I can go to a smaller venue, pay $10, be 10 ft. from the band, the sound isn't any worse, and the crowd is really into it. I guess there's just too many people with too much money, and that's the reason they can demand outrageous prices, and even stoop to things like paperless tickets that you can't resell. Granted there are more people without money, but that's not important, because as long as there are enough people in each city on the tour to buy the tickets, it doesn't matter how much the real fans can afford.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
With virtual tickets, concerts will end up with a certain amount of empty seats as people's plans change or they become sick and can not give the tickets to a friend. Empty seats are a sign of a bad concert, as anyone knows. Of course they'll soon realize that an old airline trick will fix that with a bonus: oversell concerts, and tell the overflow they're on "standby" until the next concert. Full seats and extra money!
From a purely technical standpoint, allowing the buyer to log in and change the owner of the ticket would be trivial. Upon the change, the system sends a new password to the new email address, and that person must log in and add a credit card number that will be used for verification at the venue. Paperless tickets exist for only one reason. Ticketmaster wants to capture the value in increased demand by raising prices instead of seeing it go to the middlemen.
I'll tell you who cares. The fans who can't get a ticket unless they pay 10 times the original price because all the tickets were bought up by scalpers 45 seconds after they went on sale. In this case, Ticketmaster is actually trying to do something that's good for the people who want to see the show, and isn't good for the people who just want to resell their tickets. Now, there are some downsides, especially for those who wanted to see the show, but something happened, and now they can't see it, and they can't resell the tickets. Which group of people do you think is larger? Maybe Ticketmaster thinks it is better to help the larger number of people who want to see the show see it for the real price, than to worry about the much smaller percentage of people who can't resell their tickets. Maybe they will get that part figured out as well, and nobody will have any reason to complain.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
You could always just not go to the show. When concert tickets already cost $100 or even much more, and then Ticket Master adds a $12 "convenience fee", which is mandatory, because there is no other way to get tickets, then I stop going to concerts.
This I'll agree with. TicketMaster have created a monopoly on the ticket industry and therefore the "convenience" of buying tickets from them is rather akin to a convenience charge to buy Microsoft Windows or gasoline anymore.
When I was in university, and I went to a lot of concerts, they were usually small shows at local bars. We never paid more than $20 for a concert ticket, sometimes as little as $5. And there's a lot of free tickets to interesting bands if you keep your eyes open. Why would I want to pay $100 to go to a venue with terrible sound, and sit 200 ft. from the band and the crowd is just filled with a bunch of people who happen to have a lot of money, but aren't all that interested in the music, when I can go to a smaller venue, pay $10, be 10 ft. from the band, the sound isn't any worse, and the crowd is really into it.
This, however, I will wholeheartedly disagree with. The last rock concert I went to at {$Major_Venue} was phenomenal. The crowd of thousands was entirely into the show to the point where people stood when the band fired some cannon shots to start the show and never sat down again. Screaming, yelling, cheering, chanting and thousands of people belting out lyrics to the more lively songs is something you can never experience at a bar. That and extreme pyrotechnics.
There's vast differences between a show at a bar (I've been to hundreds) and a rock concert. Namely a show at a bar is something you can do because it's Friday. A major concert event is an uncommon special occasion.
I guess there's just too many people with too much money, and that's the reason they can demand outrageous prices,
I've noticed quite a trend of people on Slashdot being anti-money. Is there a problem with people who work hard and earn more than $40k/year (or 50, 60; whatever the waterline may be) or something? Or must one suffer and live in one's parents' basement earning paltry sums in order to maintain credibility?
and even stoop to things like paperless tickets that you can't resell. Granted there are more people without money, but that's not important, because as long as there are enough people in each city on the tour to buy the tickets, it doesn't matter how much the real fans can afford.
It's simple market economics. You price a good at a level the market will bear. If you sell tickets for $100 apiece and the show sells out in 6 minutes, you price the next show at $120. If it also sells out in under 10 minutes you know your good is priced below market value and you make future pricing decisions accordingly.
The notion that "real fans" are people who have no money and must go to shows only on half price pint night is rather insulting. I'm a music lover and I assure you I am not poor.
If you don't like your lot in life, change it. If you don't want to change your lot in life, quit bitching about it.
BD Phone Home!
Shameless plug. Like you weren't expecting it.
Ok, rich boy.
See, you lost me right there. I never said I was rich, I just said I was far from bring poor. I work a lot of hours and yes, I make a decent living. Your sour grapes go nowhere to further your argument and instead make you appear to be a sad, pathetic retch who would rather complain than change something about their life.
As I said before; If you don't like your lot in life, change it. If you don't want to change your lot in life, quit bitching about it. I didn't like my lot in life so I worked to change it. I worked hard and earned every damned penny. So if you think your tirade against people who have earned their success is going to take anything away from me then you're delusional.
Go sit at a free show and delude yourself into thinking this is the be-all and end-all to music. But always remember that the band you're seeing is most likely doing this so they can ultimately wind up in a large venue playing to thousands of fans. That's what drives musicians and that's what created the music industry and those mega successful bands are where your local, indy bands got their inspiration.
Go sit and suffer in silence in the filth you've created for yourself and let the world be.
BD Phone Home!
Shameless plug. Like you weren't expecting it.