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Activision Wants Consoles To Be Replaced By PCs

thsoundman writes with this excerpt from thegamersblog: "We live in a world where we have multiple platforms for gaming: PC, PS3, 360, Wii, etc. Each platform has varying amounts of power when it comes to playing games. Activision, one of the leading cross-platform publishers, wishes to move away from the 'walled gardens' set by Sony, Microsoft and Nintendo. ... [Activision CEO Bobby] Kotick’s solution is to turn to the PC, where it can set its own model for pricing — not unlike what Blizzard has done with World of Warcraft and Battle.net. Kotick stated that Activision would 'very aggressively' support the likes of HP and Dell in any attempt at making an easy 'plug-and-play' PC that would hook up directly to the TV."

29 of 344 comments (clear)

  1. Bobby Kotick again by SquarePixel · · Score: 5, Insightful

    While moving away from consoles 'walled gardens' sounds great and the summary makes it sound all nice and everything, this is Bobby Kotick were talking about. The CEO of Activision who's primary goal is to milk as much money from computer games as possible by any means necessary.

    In the article he is angry that while people pay for XBL subscriptions, Activision doesn't get any share of that. Basically he wants people to pay Activision a monthly subscription for online services, on top of the normal price for games. While it makes sense for games like MMO's where the developer needs the monthly subscription to keep up their massive server farms and keep creating new content, the usual multiplayer games don't require that. Just see Valve and TF2 or countless amount of other multiplayer games.

    Forget about "opening up consoles", making the world a better place, ending wars and famine, he just wants more money.

    1. Re:Bobby Kotick again by sznupi · · Score: 4, Insightful

      More to the point, he is surely frustrated that he can't really pursue his own 'walled gardens' on consoles; for that he needs 'open' PC.

      --
      One that hath name thou can not otter
    2. Re:Bobby Kotick again by FriendlyLurker · · Score: 5, Insightful

      The CEO of Activision who's primary goal is to milk as much money from computer games as possible by any means necessary.

      In this case, the point is moot. Anyone who supports an open standard platform for gaming gets my vote, greedy or not. Walled gardens, especially when they are the dominant garden in the park, are never good for consumer choice or price in the long run. Sure Kotick can charge more on the PC than on some propriety gaming platform where he must follow orders. But he also can't exclude competition or dictate any terms to anyone else... so go to it Activision, I really hope you succeed in making a plugin and play gaming PC platform based on open standards!

    3. Re:Bobby Kotick again by SquarePixel · · Score: 5, Interesting

      This still affects MW2. Recently they released a second multiplayer level DLC and changed some of the gamemodes (added a "pure" gamemode with no killstreak rewards).

      First of all if you want to play the new maps you have to play them in specific gamemode that rotates between team deatchmatch, demolition, sabotage and all the other modes. You cannot select the gamemode you like, but have to play those you hate too. Of course this isn't told on the sales page, but at least this time around I knew it will be the same thing and did not buy the DLC. They will probably be available in a month or two for the other gamemodes, but the funny thing is that those who don't have the DLC cannot join the games that have the DLC. This devalues the game for the old players, as they have much less people to play with and possibly can't even find a game to join.

      Secondly, they removed Capture The Flag gamemode to make room for the "pure" gamemode. It was my favorite one with Sabotage, but now I cannot select it. Obviously this would had not been a problem with dedicated servers where the server admin could choose it freely.

      Then theres also the cheaters.

      It just sickens me how they ruined otherwise good multiplayer game in their pursue for more cash.

    4. Re:Bobby Kotick again by ultranova · · Score: 4, Insightful

      In this case, the point is moot. Anyone who supports an open standard platform for gaming gets my vote, greedy or not. Walled gardens, especially when they are the dominant garden in the park, are never good for consumer choice or price in the long run.

      One should also remember that consoles hold back the development of games. Even something like XBox 360 has only 512 megs of memory, which severely limits how complex gameworlds it can represent; just compare with the 2 gigabytes minimum on newer PCs, and 6-8 gigs or more on high-end machines.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    5. Re:Bobby Kotick again by Eraesr · · Score: 5, Insightful

      Bobby Kotick's ultimate goal isn't an open platform. His goal is a platform that's very much closed off, but where he determines the rules instead of Microsoft. The reason he roots for the PC as a platform to do this on is because it's the only platform that is open enough for him to start up his own walled garden.

      It's bad news all-round. If every publisher started up it's own variant of XBox Live, you'd have to pay subscription fees for every publisher, maybe for every game. You'd be working yourself into serious debts if you want to sustain (multiplayer) access to a variety of games from different publishers.

    6. Re:Bobby Kotick again by icebraining · · Score: 3, Informative

      Very few games can afford to shoot for the leading edge of hardware as it simply restricts their gaming audience too much.

      Bullshit. PC games provide ways to reduce the load for older PCs. I could play COD4 in my P4 with a two year old $75 graphics card. Now that I have a quadcore and a HD5770 (total PC price: $450) I play it with much higher resolution, particles, etc.

      People are not forced to upgrade significantly more regularly than with consoles. They simply have the option to do so, and enjoy better graphics if they choose to.

    7. Re:Bobby Kotick again by KDR_11k · · Score: 4, Insightful

      To be fair this whole subscription service mania is a result of revenues not growing as much as costs so sooner or later their whole operation will crash down anyway (they'll focus on delivering fewer and fewer titles that must all be huge hitters but epect failures to eliminate publishers going that route) and people who are less hostile towards the customer and blowing less money on nonsense like cutting edge graphics (of course you need decent graphics but you don't need expensive cutting edge ones) will take over. While Activision et al build bigger and bigger blockbusters countless avenues for cheaply made games are springing up everywhere. The future of gaming is not ridiculous prices, it's cutting back the superfluous costs and delivering reasonably priced games with good enough graphics and good fun (which isn't terribly expensive).

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    8. Re:Bobby Kotick again by bloodhawk · · Score: 3, Insightful

      So even with an only 2 year old graphics card you have to reduce performance, 2 years is a way to frequent upgrade. This is the whole damn problem, if you want to keep up with games in the PC world you have to upgrade or have the game operating at less than the designed intent. I can afford to keep up with that, I actually upgrade at least once a year but I have friends that can't afford to upgrade there 3,4,5 year old machines and find it almost impossible to play newer games. the 360 came out in 2005, the PS3 came out in 2006. Even games purchased in 2011 or 2012 will work the same on a 2005 model as it will on a 2012 model. get a gaming machine from 2007 or 2008 even and you will find you have to turn down the graphics on modern games.

    9. Re:Bobby Kotick again by icebraining · · Score: 3, Interesting

      Call of Duty 4 in a ATI x600: http://www.youtube.com/watch?v=ld60-3LHOMI

      50 fps. Perfectly playable.

    10. Re:Bobby Kotick again by bloodhawk · · Score: 3, Interesting

      Personally, while I respect your opinion, I think your looking at it the wrong way. On console you just throw the game in and it will look EXACTLY as the developers intended for it to look. While on a PC with older hardware I have to tweak the settings, read forums to work out the best settings and in game command line options to adjust the game. The older your hardware gets the less likely the game was tested with your machine specs in mind and the harder and harder it gets to eek out that performance. I have been gaming for 20+ years now and while tweaking has gotten infinitely easier it is still a pain and is essentially time wasted, I spend all my working life working on servers in a datacenter, the last thing I want to do when I get a new game is spend time trying to tune it. I play FPS's and RTS's on the PC and some of them even with modern machines can cause me to spend hours tuning, MW2 for example took me weeks to get working right due a multitude of activision bugs, video driver bugs and several other incompatible programs I had making it all but unplayable in multiplayer, all the while I cursed my friends who decided to get it on the 360 or PS3. The Nirvana that Activision perceives doesn't exist, besides which their only reason for wanting this is greed, they have no desire to make gaming better for you or me, simply a desire to find a bigger and more sustainable pig trough to eat at.

    11. Re:Bobby Kotick again by AndersOSU · · Score: 3, Insightful

      Locked down hardware is the only advantage of consoles.

      The primary reason the PC game market is on the long slow decline is "minimum system requirements" and the upgrade treadmill that goes with it. I know that my Xbox 360 will play every Xbox game just as well as yours. I don't have to worry about frame rates or graphic cards. I plug it in, and I know I can play every game designed for the system.

  2. Already Done by JohnRoss1968 · · Score: 5, Funny

    Kotick stated that Activision would 'very aggressively' support the likes of HP and Dell in any attempt at making an easy 'plug-and-play' PC that would hook up directly to the TV."

    Perhaps they could call it an X-Box.

  3. attempt at making an easy 'plug-and-play' PC by Chrisq · · Score: 3, Insightful

    Activision would 'very aggressively' support the likes of HP and Dell in any attempt at making an easy 'plug-and-play' PC that would hook up directly to the TV."

    So would I .... it would like a great MythTV box

  4. It's easy to say "Yea, what Blizzard did!" by Anonymous Coward · · Score: 5, Interesting

    There are no shortage of companies that want to tinker and salivate over how Blizzard's business model works. It's a game, direct to consumer, that has a monthly recurring fee with a very nice retention rate. So far, everyone has been absolutely god awful at pulling this off. The desiccated and dismantled battlefield of competitors goes to show, Blizzard has magic that isn't easy to reproduce

    I think the closest analog that Activision could come to is Steam. Yet again, deeply entrenched business model, direct to consumer with a nice retention rate.

    What Activision wants is control over the entire food chain. They are neither ready, nor well developed enough to jump from a business model they know incredibly well, to what is working on a, very profitable basis, but across a very, very narrow list of businesses that pull it off.

    The best thing Activision could do right now is ditch the idea of a PC under the tv. People for generations of games have made a very clear delineation for where they want their pc's and where they want on their consoles. And any company such as a Dell or an HP would be complete morons to go after that failed market again, and again.

    What Activision needs to do, is sit down with whoever they have doing arcade games. Take that, pop out a Steam like client, and make it a)not a crippled, bloated piece of shit b) not DRM'd to the point where you're screwing with your call center numbers by increasing traffic off a small step into the market and finally c)make it compelling.

    God the number of amazing indie developers out there that would kill to have Activision's resources behind their projects, without Activision being a general corporate pain in the ass... Go for the small market see what you can do there, it's your test pool. If you can't work out strategy there, then you're not going to do it where the big fish play. Remember, small nimble teams with experience.

    Then again, since when has Activision listened to anyone screaming "NO THAT'S A HORRIBLE IDEA, WOULD YOU PLEASE NOT DO THAT" and then watched whatever they've tried doing bomb, and tumble into disaster.

  5. More Anti-Corporate Propaganda from Slashdot by Anonymous Coward · · Score: 5, Funny

    Forget about "opening up consoles", making the world a better place, ending wars and famine, he just wants more money.

    You sound very cynical. I think Bobby Kotick has learned that being evil is bad and he wants to redeem himself by making the gaming experience easier for children. He's merely thinking of the children when he wants to make games like Armed and Dangerous easier to experience with a PC environment.

    P.S.
    I am NOT Bobby Kotick. I'm just an AC who is giving an objective, unbiased opinion.

  6. Re:Console vs PC Gaming Experience by daid303 · · Score: 4, Insightful

    Download patches as required

    I never had to do that on my NES, SNES, Atari, Wii, Sega, gameboy, etc...
    Downloadable patches is the current evil for console games, it ruins the "plugin and play" spirit. If you cannot supply patches you will make damn sure your game works. Yes, most oldies have a few bugs, but nothing that make the game unplayable, more glitches that require special actions. (super mario 1 - level -1, zelda links awakening - screen teleport glitch, pokemon - "missin no")

    These days we have games that simply are unplayable unless you patch them, which is crazy.

  7. Don't cripple your PC games, then, Activision! by d_jedi · · Score: 3, Insightful

    Ex. Modern Warfare 2:
    "Criticism has arisen of changes made to the PC version of Modern Warfare 2 including the lack of dedicated servers, latency issues of the listen server-only IWNET, lack of console commands, lack of support for matches larger than 18 players, and inability to vote towards kicking or banning cheating players immediately"

    Remove the benefits of PC gaming, and gamers won't game on a PC..

    --
    I am the maverick of Slashdot
  8. Sort of by Moraelin · · Score: 4, Insightful

    Well, sort of. Actually, not really. Someone who explicitly just wants to replace Sony's walled garden with his own, doesn't exactly strike me as a sort of freedom fighters. In fact the whole situation kinda gives me the mental image of fighting Apple's walled garden by replacing it with Microsoft software.

    The fact that the PC hardware itself will be open is effectively just a way to pass that unprofitable part to someone else. PC's commoditization just drove the profit margins of PC vendors into the basement and allowed MS to stick to the part where it can rake in the taxes like a king. In the end it's one reason why MS did better than apple, back in the late 90's and early 2000's.

    Activision here wants the same thing. It wants the likes of Dell and HP to do the work of building a cheap PC that's kinda like a console, but not charge royalties for it, so he can get the money instead.

    And generally I would question the logic between giving your vote to someone just because they intend to replace another asshole. The history is full of examples where that was a bad idea. I could even Goodwin it by mentioning a certain election in '32 where some people thought they'll show the established parties and coalitions by voting for the new and vocal third party, so to speak. Yeah, that went so well. But otherwise from Lenin to Yuan Shikai to ancient greek tyrants (yeah, most of those used populism to subvert the self-serving oligarchy that passed for ancient greek democracy), we have some millennia of people who offered to save us from they tyranny of someone else by replacing it with their own.

    --
    A polar bear is a cartesian bear after a coordinate transform.
  9. In order to avoid Microsoft and Apple ... by ScaledLizard · · Score: 4, Insightful

    ... they could provide their games on bootable Linux discs. No install needed, no patches possible, full control over the player's experience, with the added bonus of being able run the games in Linux. Just a dream? Also no need to update DirectX.

  10. Re:Console vs PC Gaming Experience by mjwx · · Score: 5, Insightful

    Console:
    1. try to make out text that isnt aliased/sampled properly.
    2. play for 5 minutes.
    3. Level transition time, loading.
    4. play.
    5. load.
    6. play.
    7. load.
    8. change disk.
    9. load.
    10. RROD.
    11. vendor retroactively takes features.
    12. game vendor nickels and dimes you for DLC.
    13. after 13 DLC's at $5 each you finally have a full game.

    PC
    1. Set resolution to monitors native (most games do this automatically now).
    2. Play.
    3. Keep playing.
    4. Holy crap, there's more then 4 hours of content in the game and no loading screen.
    5. Enjoy quicksaving.
    6. Get free content from the distributor (thanks valve and stardock).
    7. Play the game 15 years later on your modern gaming PC.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
  11. green eyed monster by bloodhawk · · Score: 3, Insightful

    What you have here is serious jealously of Xbox Live and soon PSN as they look to monetise it. They are seeing the huge profit MS is starting to turn on XBL (while at the same time forgetting the years of investment ie losses it took to get there) and just like a petulant child they are trying to figure out some easy way they can claim a slice of this pie (while at the same time not actually do anything to earn it).

  12. Electronic Arts thinks the same way, it seems by ScaledLizard · · Score: 3, Informative

    "We want an open, standard platform which is much easier than having five which are not compatible,"
    http://news.bbc.co.uk/2/hi/technology/7052420.stm

  13. Re:Console vs PC Gaming Experience by scdeimos · · Score: 5, Insightful

    Today's games are 10000 times bigger.

    Today's games are only 10,000 times bigger because of the higher-fidelity audio and higher-resolution graphics. The games themselves are not 10,000 times more complex, otherwise they'd be unplayable by humans, so they have no excuse to be any more unstable than their older counterparts.

    Sorry, I agree with the GP... patchable console games make for shittier games because publishers are more inclined to say "she'll be right, we can patch it after release."

  14. Re:Console vs PC Gaming Experience by robthebloke · · Score: 5, Informative
    Pardon? The gameplay may not be 10,000x more complicated, but I can assure you the game engine code certainly is. Our last title required the following things just to get a character walking around:

    - a quaternion based animation blending and transitioning engine (and more importantly the tools to author the animation networks)
    - Inverse Kinematics, aim/orient/point constraints
    - 1000's of animation takes (our last title used approx 3000 animations per character)
    - A rigid body representation for the physics engine, including joint limit set ups etc.
    - A way to blend and transition back and forth between animation and physics (simple ragdolls aren't good enough anymore)
    - The geometry & textures need to be authored by an artist(s)
    - Vertex & Pixel Shader to render the character.
    - Particle systems to generate smoke near the characters feet.
    - A lodding system where number of bones in a character, geometry detail, etc can by changed dynamically.
    - This data needs to hook into the collision, AI, and networking systems.

    All of that has to run on the PS3, which means you need to use the SPE's (and the code most be heavily vectorised to make use of the altivec instruction set). This means all of that body of work has to be split up into lots of 256Kb chunks (for both code and data) so that you can schedule them to run on the SPEs. Finally you get to the really easy bit, rendering the data. That volume of work would take a team of 10 programmers about 3 or 4 years to complete.

    Now lets compare that to how you'd do that for a 2D NES/SNES/Gameboy game:
    - get an artist to draw some sprites.
    - blit correct sprite to screen.

    That should take an experienced programmer no less than half a day to write that. Art assets are certainly increasing in complexity, but the code complexity has exploded to another level completely.

    because publishers are more inclined to say "she'll be right, we can patch it after release."

    All games have to go through extensive QA testing, both in house, at the publishers, and at microsoft/sony/nintendo before the game gets gold status ready for release. This process alone can take anywhere from 6 months to 3 years. Unfortunately despite game teams best efforts, we can't catch all of the bugs, so patching a game after release has become a necessity.... I can assure all game teams want to get all bugs before a game is released. If you don't, you get bad reviews, and your sales suffer....

  15. SDTVs don't take HDMI by tepples · · Score: 3, Informative

    Modern video cards already have TV out hardware; DVI -> HDMI adapters come in the box of nearly ever video card I've seen in the past 2 years.

    The impression that I get from reading comments to other PC vs. console articles is that gamers tend to play games on secondary TVs, not the main living room TV, because someone's watching a show like American Idol on the main living room TV when they want to play. These secondary TVs are often $10 thrift store CRT SDTVs that don't take HDMI. However, they do take VGA through a $40 adapter cable that produces composite video and S-Video.

  16. dead end by Tom · · Score: 3, Insightful

    what a piece of nonsense.

    We don't need a new computer type. We need a little bit of innovation regarding connections.

    If you have a computer in your computer room, and a flatscreen TV in your living room, why can the computer not use the TV as an output device? Wire, wireless, don't care. Why invent a new device if it does nothing you don't already have?

    --
    Assorted stuff I do sometimes: Lemuria.org
  17. Re:Console vs PC Gaming Experience by daid303 · · Score: 3, Informative

    I can see you are a game programmer then.

    Now lets compare that to how you'd do that for a 2D NES/SNES/Gameboy game:
      - get an artist to draw some sprites.
      - blit correct sprite to screen.

    This might interest you then. I suggest you do some research on those platforms. The 'GPU' these consoles used are far from what you see these days. There is no blitting, you setup a bunch of memory and registers during VBlank and the GPU does the wonder of rendering for you, the whole screen. You don't say "sprite N at X,Y" every frame, no you setup the sprite once and then it keeps getting drawn there. Which is the easy part.
    All special effects come from tricks, poking the right registers while the screen is being drawn, but in some cases this is only allowed during HBlank.
    Also, don't forget that you only have an assembler, no high level languages. And limited amounts of debugging.

  18. Re:Games other than Crysis for netbooks? by mabhatter654 · · Score: 4, Interesting

    because they are based on Adobe Flash! That's why people are so vocal about iPhone not having Flash because it's the leading platform for "low spec" PC games... sure the graphics are simple, but it's the same game everywhere. There are far more people playing Scrabble, Farmville, or Bejewled for 15-30 minutes at a time than playing the "AAA" console games.