What Developers Think About Apple's iAd

Posted by kdawson on Sunday July 11, 2010 @12:09AM from the thin-gold-plating dept.

Nemilar writes "It's been about a week since Apple rolled out its new advertising platform, and developers of iPhone apps are watching the earliest returns to see how much money they can expect to make from these ads. One developer reported Thursday that he earned $1,400 in one day for his flashlight app. The amount iAds pay is 'a high number when you get it, but you don't get it very often,' said Dave Yonamine, the director of marketing at MobilityWare. The article discusses revenue potential in relation to the only other mobile ads platform, AdMob for Android, and claims that iAd paid as much as $148 for the same number of ads as $1 on AdMob; but this extreme ratio is likely to erode as the novelty wears off."

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Re:iAD by node_chomsky · 2010-07-11 00:51 · Score: 5, Insightful

I hate advertising so much I have stopped watching live television. However, IAd is no more intrusive than any other form of mobile advertising you might have encountered in the past (i.e. browsing nearly any website). Additionally, this is a service that is packaged with mostly free software that you download voluntarily, so it's only as intrusive as you allow it to be.