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Ballmer Says Microsoft Is 'Hardcore' About Tablets

gbll writes with news that Microsoft is gearing up to aggressively pursue the tablet PC market, according to CEO Steve Ballmer. Microsoft is working with a variety of hardware companies including Asus, Dell, Samsung, Toshiba and Sony, to release Windows 7 slates later this year. "These slates will be available at a variety of price points and in a variety of form factors — with keyboards, touch only, dockable, able to handle digital ink, etc. Since Ballmer showed off a prototype of a Windows 7 slate from Hewlett-Packard at the Consumer Electronics Show in January, the company has said next-to-nothing about how it planned to address the slate form-factor space. ... Ballmer never mentioned the iPad or the coming Chrome OS-based slates by name during his remarks. Microsoft’s pitch will be that these slates will be sanctioned by corporate IT departments, enabling customers to use them at work and at home."

18 of 324 comments (clear)

  1. Get ready for.... by the_one_wesp · · Score: 5, Funny

    Tablets, Tablets, Tablets, Tablets!!!!!

    1. Re:Get ready for.... by tomhudson · · Score: 5, Funny

      First day: "Hello, Mr. Ballmer and welcome to Microsoft R & D. Windows tablets? Sure - here, take two and call me in the morning!"

      Second day: "They didn't work? Sorry, I meant you should use Windows tablets like suppositories. You know the drill."

      Third day: "Can't run as fast as you used to? Windows will do that to you."

      Fourth day: "Can you feel the PAIN? Remember - no pain, no gain!"

      Fifth day: "What do I look like - tech support? Call your next of KIN"

      Sixth day: "You can't get it out? We need to reboot you. Bend over - this guy here used to be the kicker for Texas. Will this fix it? No, but you'll now know exactly what it feels like to be a long-term Microsoft customer."

      Seventh day: *crickets*

  2. Kin? by whisper_jeff · · Score: 4, Insightful

    Last I heard, Microsoft was also hardcore about the smartphone market. So, how is the Kin doing? Oh. Right.

    It really is a shame that Microsoft has such lethal corporate politics impacting their every decision... Not that I thought the Kin was cool (it certainly didn't appear to be...) but to kill a product line mere months after launch is pathetic...

    But, hey, Ballmer says they're hardcore about the tablet market so that clearly means they'll be serious about it...

    1. Re:Kin? by E-Rock · · Score: 4, Interesting

      They killed the Kin long before it launched, they just had to put out something to fullfill their contract with Verizon. Otherwise, I don't think it would have ever left the campus. They already stole all the good parts for the Windows 7 Phone.

    2. Re:Kin? by gilesjuk · · Score: 4, Informative

      LOL. They started the Smartphone market?

      I had a smartphone in 2001, *9* years ago.

      Look up the Nokia 9110i communicator.

      The US lagged massively behind the rest of the world in terms of cell phones, so you might want to read up about smartphones in Europe and Asia, they've been around longer than you think.

      The 9110i was an AMD 486 running DOS with a GEOS front end, quite a cool thing.

    3. Re:Kin? by UnknowingFool · · Score: 4, Insightful

      There were no great first party applications, and there was no organized way to find applications for the phone (not advocating a singular market entity, but having no means at all to find applications isn't good either). They also didn't market it to anybody.

      Windows Mobile was basically an attempt to compete with Palm. When Palm no longer looked to be a threat, MS stopped caring about it. Since people who got Mobile (business types) had to get Mobile or nothing, MS thought they could just coast. Then RIM came into the picture. But MS was too busy distracted by Google and OpenOffice to focus even on their bread-and-butter Windows OS. Then Apple and Android showed that consumers would buy smartphones if designed and marketed specifically to them, MS was bailing themselves out of the Vista debacle. Now they are years behind.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  3. Hardcordz by Itninja · · Score: 5, Funny

    Ballmer using words like 'hardcore' makes me feel the same as when my Grampa would talk about 'the Googles' or any other time a male-menapausal coot tries to use 'cool' words to 'relate' to 'todays youth'

    --
    I judt got a nre Kinesis keybiartf so please excusr ant egregiou typos.
  4. If all they do by Low+Ranked+Craig · · Score: 5, Insightful

    Is tweak Windows 7 a little bit and replace the mouse with a stylus or the user's finger, this will fail. A tablet needs a UI and OS designed specifically for touch, and applications need to be designed for that OS. I have yet to see anything from Microsoft that indicates to me that they really understand that. No amount of corporate IT agreements will get companies to purchase devices they don't really need.

    --
    I still cannot find the droids I am looking for...
    1. Re:If all they do by Darkness404 · · Score: 4, Insightful

      On the bright side though, at least Windows 7 with tablet-esque ad-ons would at least have programs and independence without having to sync -everything- like Windows CE does.

      Really, MS needs to stop imitating Apple, tablets aren't the "next big thing" unless you can deliver workable software or have an army of fanboys willing to buy anything no matter how overpriced and how many features it lacks.

      If MS is to release a tablet it needs to create a UI over-layer over Windows 7 and provide ways to use existing Windows programs and such easy on the device. If MS tries to create -yet- another similar yet incompatible OS, it will fail yet again. Lets see here what are all the OSes that MS has released devices for in the past year or two? We have Windows 7, the OS for the Zune, Windows Mobile, Whatever the kin ran, standard Windows CE, etc. Apple has 2 major OSes, OS X and iOS, and most programs for Linux are open source making porting pretty easy.

      --
      Taxation is legalized theft, no more, no less.
    2. Re:If all they do by Anonymous Coward · · Score: 5, Interesting

      That's simply not true. Our company develops applications with multi-touch on Win7 for our internal cloud management platform. Our users love the touch capabilities more than the automation it helps them accomplish on a daily basis. When Win7 tablets start to appear we will already have a head start on this. And to be honest, all we need is any device that can run Silverlight then Win7 wouldn't even be necessary. You are so thinking inside the box.

      Posted as AC because my boss would prefer it.

  5. "Hardcore" means something different at MS by realmolo · · Score: 5, Funny

    It means "We have dedicated 5 different development and marketing teams to 5 different products that all compete with each other. Each of them has different strengths and weaknesses, each of them is mostly, but not *completely* compatible with the other, and NONE of them will actually be available for sale before Apple or Google makes them completely obsolete. Also, there will be skins available."

  6. Re:Still want Courier by Yvan256 · · Score: 4, Funny
  7. Re:It's like watching a swordfighter by phantomfive · · Score: 5, Insightful

    My ideal world is one that is 1/3 Apple, 1/3 Microsoft, and 1/3 Linux. May not happen, but if any one company gets too powerful it gives us problems.

    --
    Qxe4
  8. Re:Success with little risk by phillymjs · · Score: 4, Insightful

    Microsoft will defiantly put out a good tablet they know what people want and they will defiantly do a good job.

    1. They've been flogging "tablet computing" unsuccessfully for damn near 10 years now, because they do a shitty job at tablet computing. That's not just me saying that, the market has spoken. Clearly, nobody wants a bloated desktop OS with a few UI changes, shoehorned into a tablet form factor that then must have heavy-duty hardware and a big, heavy battery to make it usable. As long as they keep trying to stuff Windows and Windows applications into a tablet, they will fail. The iPad is doing well because it uses a purpose-built OS with a UI made for fingers that runs fast on relatively lightweight hardware.

    2. It's spelled "definitely"

    ~Philly

  9. Re:Lets be honest here... by BigJClark · · Score: 4, Insightful


    I disagree. MS software has a huge association factor with it. Most people, my mom included, can navigate the UI blindfolded. That counts for something.

    --

    Hi, I Boris. Hear fix bear, yes?
  10. doesnt matter. by nimbius · · Score: 4, Insightful

    preface: this post gets real ugly...some might even say...trollish...but i need to form an opinion here.

    being in IT ive already "sanctioned" the ipad, the iphone, and droid for our networks. My blessing doesnt automatically cause a product to fly off the fucking shelves, steve; it never had a bearing on the ipad at all.

    in fact considering as we're still hopelessly mired in a recession that just wont end and my state has 10% unemployment as our company looms to cut costs of everything from daytime office lights to toilet paper, i could make a compelling argument that if i dont even have the budget for new CRAC filters, i damned sure dont have the budget for another lifeless battery sucking piece of half-hack competitionalist horse shit from redmond that will either die off completely in 2 years or cease to have any bearing on "productivity" in 3 weeks. I also dont have the manpower to support such a Utopian wireless dog turd, and i dont have the maintenance budget to replace it when someone leaves it in their car in the 110 deg. blistering desert summer heat.

    --
    Good people go to bed earlier.
  11. Re:Still want Courier by gyrogeerloose · · Score: 4, Insightful

    Tablets have been hyped and died for the last decade, form factor kills their usability

    It wasn't the form factor that killed it, it was that manufacturers had designed tablets as scaled-down desktop machines. That didn't work. Once someone came along and introduced a tablet with an interface that made sense for that type of device, tablets suddenly took off.

    --
    This ain't rocket surgery.
  12. Re:Still want Courier by TheRaven64 · · Score: 4, Informative

    This is not true, iOS is very different under the hood than OS X. There may be similarities, but at the core they have nothing to do with each other

    Absolutely untrue. Aside from achitecture-specific bits, they run the same XNU kernel. On top of this, they have the same libc, the same CoreFoundation framework and the same Foundation framework, providing interfaces to the system. They run the same display server, with the same CoreGraphics / CoreAnimation frameworks providing interfaces to it. Text rendering on both is done via the same CoreText framework. They have the same Objective-C runtime, although the ARM version does not support Autozone GC. Both provide most of the same high-level frameworks, such as the address book and calendar store. There are some differences:

    • OS X uses an evolution of NeXT's AppKit for GUI programming, iOS uses UIKit, which is a cut-down version.
    • OS X provides OpenGL, iOS only provides OpenGL ES.
    • iOS doesn't have Carbon or any of the other legacy technologies inherited from the Classic MacOS line.

    UIKit is about the only major addition in iOS, and I wouldn't be surprised if it shares a lot of code with AppKit (a lot of the classes are almost identical, or just cut-down versions UIKit). Pretty much everything else in iOS is also present in OS X.

    --
    I am TheRaven on Soylent News