DRM vs. Unfinished Games

Rod Cousens is the CEO of Codemasters, and he recently spoke with CVG about how he thinks DRM is the wrong way to fight piracy. Instead, he suggests that the games industry increase its reliance on downloadable content and microtransactions. Quoting: "The video games industry has to learn to operate in a different way. My answer is for us as publishers to actually sell unfinished games — and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail — but over a period of time may also generate more revenue for the publishers to reinvest in our games. If these games are pirated, those who get their hands on them won't be able to complete the experience. There will be technology, coding aspects, that will come to bear that will unlock some aspects. Some people will want them and some won't. When it comes to piracy, I think you have to make the experience the answer to the issue — rather than respond the other way round and risk damaging that experience for the user."

Comments

You're going to charge me $30 upfront, right?

[PhrostyMcByte]

Right? Not $60 for an unfinished game, then two or three extra $10 for addons?

Re:Dear game industry

[natehoy]

You need to reread the snippet you quoted, very carefully this time, and go for comprehension of what was said.

People who don't want to pay to play your games are never going to pay to play your games.

People who want to play the game but are unwilling or unable to pay for it are very much included in the "people who don't want to pay to play" category.

The problem with DRM is that it takes a lot of us who were formerly in the "willing to pay to play" category and, because of the restrictions imposed by draconian DRM solutions, puts us in the "no longer interested in risking spending more time getting the game working than we spend actually playing it" category.

I have not purchased a game in some time (Myst: Uru was my last game purchase), and after having to go out and find and purchase an old DVD player because the game refused to play on a DVD drive capable of burning (lest it be copied, I guess), and dealing with SecuROM and a reinstall of my OS so I could burn music CDs from music I had purchased, and God only knows what other dumbfuckery I've had to cope with over the years, I decided I had had enough of having my system fucked with every time I wanted to spend $60 for a few weeks of entertainment.

I'd love to try a few games out here and there, and my wife and I used to be heavily into puzzle-type games (Myst series, Obsidian, Sanitarium, etc), and I used to enjoy an occasional FPS LANFest, but eventually I decided I pretty much needed a separate computer from the one that did my finances and email so I could reload the OS after each game to wipe out the latest crap introduced by the DRM. And, of course, that meant buying another $175 copy of Windows XP because, guess what? It had DRM too.

I decided bicycling and kayaking sounded like more fun.