DRM vs. Unfinished Games

Rod Cousens is the CEO of Codemasters, and he recently spoke with CVG about how he thinks DRM is the wrong way to fight piracy. Instead, he suggests that the games industry increase its reliance on downloadable content and microtransactions. Quoting: "The video games industry has to learn to operate in a different way. My answer is for us as publishers to actually sell unfinished games — and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail — but over a period of time may also generate more revenue for the publishers to reinvest in our games. If these games are pirated, those who get their hands on them won't be able to complete the experience. There will be technology, coding aspects, that will come to bear that will unlock some aspects. Some people will want them and some won't. When it comes to piracy, I think you have to make the experience the answer to the issue — rather than respond the other way round and risk damaging that experience for the user."

Comments

Re:Isn't this just DRM in little pieces?

[commodore64_love]

I'm okay with Little Pieces of DRM if the game is like Firefox where you buy a stripped product, and then pay micropayments to get various addons. The product would still be "complete" and usable but minus the optional features/sidequests.

What I would Not be okay with is if I was playing Final Fantasy 12 or Zelda Twilight Princess and suddenly a popup says, "If you want to enter the final dungeon, please type in your credit card number. It will be charged $10." That would piss me off.

Do this instead :

[unity100]

Sell us an ENGINE with one storyline/episode, in FULL.

put out new storylines/episodes as time goes by, and sell those to us, as DLCs.

do not sell us half finished, half assed games to rip off money like base swindlers.