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DRM vs. Unfinished Games

Rod Cousens is the CEO of Codemasters, and he recently spoke with CVG about how he thinks DRM is the wrong way to fight piracy. Instead, he suggests that the games industry increase its reliance on downloadable content and microtransactions. Quoting: "The video games industry has to learn to operate in a different way. My answer is for us as publishers to actually sell unfinished games — and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail — but over a period of time may also generate more revenue for the publishers to reinvest in our games. If these games are pirated, those who get their hands on them won't be able to complete the experience. There will be technology, coding aspects, that will come to bear that will unlock some aspects. Some people will want them and some won't. When it comes to piracy, I think you have to make the experience the answer to the issue — rather than respond the other way round and risk damaging that experience for the user."

3 of 462 comments (clear)

  1. Ok Rod.... by Jaysyn · · Score: 0, Redundant

    Yeah... you let me know how that works out for you. I mean I'm already not buying your games because they are overall pretty shitty, but let's just throw one more reason onto the pile.

    --
    There is a war going on for your mind.
  2. Re:No. by Capt.DrumkenBum · · Score: 0, Redundant

    Sure there is: make software so crappy that nobody wants to pirate it.

    Microsoft tried this. It didn't work. :)

    --
    If I were God, wouldn't I protect my churches from acts of me?
  3. Re:Isn't this just DRM in little pieces? by stonewallred · · Score: 0, Redundant

    Lol, you slapped the parent in the face with a donkey dick. Very few things remain unbroken. And many of them are semi-cracked, just not yet to standards for release. The crackers pride themselves on the DL and play model with no buggy shit.