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Tokyo Rail Billboards Scan Viewer's Age, Gender

eldavojohn writes "The AFP is reporting on digital billboards in Tokyo that scan for a viewer's age and gender to tailor the message to them. It's a Digital Signage Promotion Project that 11 railway companies are debuting. The head of the project said, 'The camera can distinguish a person's sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second.' Philip K. Dick's Minority Report draws closer every day."

22 of 235 comments (clear)

  1. Stop, Citizen! by Pojut · · Score: 2, Funny

    ::pause::

    OK, move along.

    1. Re:Stop, Citizen! by Kepesk · · Score: 5, Funny

      Quick! Everyone put on Larry King masks so all the billboards turn into adult diaper ads!

    2. Re:Stop, Citizen! by interkin3tic · · Score: 3, Funny

      Quick! Everyone put on Larry King masks so all the billboards turn into adult diaper ads!

      No, everyone put on "interkin3tic" masks, so we can get all the billboards to turn into weird hentai ads!

      Just, let's please come to a consensus, all one or the other, because if we half do Larry King and half do me, we're going to get wierd hentai ads featuring adult diapers. And there are some lines even I don't want to see crossed.

    3. Re:Stop, Citizen! by BobMcD · · Score: 4, Funny

      Methinks he dost protest too much...

  2. This can't end well... by sznupi · · Score: 3, Funny

    Automatic recognition, on a wide scale / network, of young females, in Japan? Oh my...

    --
    One that hath name thou can not otter
  3. Additional Features by Bicx · · Score: 2, Funny

    - Escort ads for those who appear middle-aged and alone

    - Diet Services for those who appear overweight

    - Viagra ads for those who appear to have undersized genitals

    1. Re:Additional Features by Anonymous Coward · · Score: 1, Funny

      - Viagra ads for those who appear to have undersized genitals

      In Japan? That would be everyone.

  4. Finally by by+(1706743) · · Score: 2, Funny

    Something that can determine Pat's gender.

  5. Re:I have been to Japan... by AnonymousClown · · Score: 5, Funny

    ...I doubt they get much accuracy in age, and probably a large number of "indeterminate" or false positives on gender...

    If some electronic add calls me a chick, I'm punching its lights out!

    --
    RIP America

    July 4, 1776 - September 11, 2001

  6. Re:hmmm by Selfbain · · Score: 4, Funny

    If you wanted to be really evil, you could program it to identify socially awkward teens and have it identify them as the opposite gender.

    --
    Well, it has never been successfully tested.
  7. Re:Now that's just not right... by jfoobaz · · Score: 2, Funny

    HTML swallowed my

    Giggity.

  8. How is this like Minority Report? by Anonymous Coward · · Score: 1, Funny

    Isn't that the one about the three muses who can see the future and predict crimes before they happen? And there are three so that if one is wrong the other two can overrule it? And the cop who gets notification to arrest himself because he's going to murder someone and runs away? And then it turns out that they disagree because they make their prediction serially, so the future changes between each prediction based on the knowledge of the future provided by the previous prediction, so essentially it's a time travel paradox story? And he ends up killing someone else in self defense for trying to arrest him even though he's innocent? I'm no Philip K. Dick fan, so maybe I'm wrong, but how is this like Minority Report at all?

  9. Islam countries? by vlueboy · · Score: 3, Funny

    So this tech will not work against two types of foes:
    Muslim women with only their eyes exposed
    Those of us who will see these billboards everywhere in 30 years and start dressing lie ninjas in public.

    1. Re:Islam countries? by decipher_saint · · Score: 2, Funny

      Need Ninja supplies? Why not stop off at Goemon's One Stop Ninja Shop for all your Ninja needs! ...

      Hey ladies, tired of targeted advertising? C'mon down to The Burqa Boutique, we've got the latest fashions just time in summer, all in the new classic; black! ...

      A new life awaits you in the Off-World colonies!

      --
      crazy dynamite monkey
  10. Re:"Hello Mr. Yukkamoto by Conspiracy_Of_Doves · · Score: 2, Funny

    Because it would creep too many people out and drive them away from the store.

  11. Re:hmmm by Yvan256 · · Score: 2, Funny

    This is Japan we're talking about. Have the system identify all males as tentacle monsters.

  12. QUIT WRITING DYSTOPIC SCIENCE FICTION... by GreyWolf3000 · · Score: 4, Funny

    ... you're giving them ideas!

    --
    Slashdot: Where people pretend to be twice as smart as they really are by behaving like children.
  13. Cable companies ... by jabberwock · · Score: 2, Funny
    We can't be very far away from having ads on cable TV that greet you by name and act like they know you.

    Hi Bob,

    As a 47-year-old married guy with two teen-agers who is having trouble paying his bills, we don't want to make you feel worse by showing you ads for products you can't afford, like new cars. We show those ads to Dave, next door. What you need is ... Pepto-Bismol, and maybe some antidepressants, right?

    Oh, hell. Maybe they are doing that and I haven't caught on yet.

  14. Happy fun time signs! by Quiet_Desperation · · Score: 2, Funny

    "Hello [scanning] sir."

    "Now that you are [scanning] in the prime of middle age, couldn't you see yourself in a brand new Generic Sport Sedan From GeneriCo?"

    "Yes, sir, approach this kiosk, and I will display the many features of the Boring Oval Shaped Sedan 300Q"

    "It is not necessary for you to hold a [scanning] metal pipe to view this ad."

    "Neither is it necessary for you to [bzzzt] strike this kiosk with the [blargle] metal pipe."

    "Please [buzz] stop [skree] hitting [roar] me, [bzzzzrrrzzzzzzzzzz] sir"

    "[zzzzz] maintenance required [skttttttktktktk] please [bzzzzz] Daisy daisy [zzzzzz] rosebud"

    "sssssssssss boop!"

    (blessed silence)

  15. Re:Wasn't in PKD's Minority Report by kg8484 · · Score: 2, Funny

    I don't see any indication that these cameras can predict future murders.

    But if they could, they would be more likely to offer ads for weapons, ropes, shovels and lotion rather than report you to authorities.

  16. Re:Crossdressers/transgendered? by Yvan256 · · Score: 3, Funny

    Since the system is being developed in Japan, we know that crossdressing guys will be identified as evil because of the Square-Enix rules.

  17. Will they screen the ads first? by Quiet_Desperation · · Score: 3, Funny

    As a 47-year-old married guy with two teen-agers who is having trouble paying his bills, we don't want to make you feel worse by showing you ads for products you can't afford, like new cars. We show those ads to Dave, next door. What you need is ... Pepto-Bismol, and maybe some antidepressants, right?

    "Money problems? Did you know there are places in this world that will buy your children? Press "9" on your television remote for further details."