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Tokyo Rail Billboards Scan Viewer's Age, Gender
eldavojohn writes "The AFP is reporting on digital billboards in Tokyo that scan for a viewer's age and gender to tailor the message to them. It's a Digital Signage Promotion Project that 11 railway companies are debuting. The head of the project said, 'The camera can distinguish a person's sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second.' Philip K. Dick's Minority Report draws closer every day."
Quick! Everyone put on Larry King masks so all the billboards turn into adult diaper ads!
Help me fix my brother's injured butt!
...I doubt they get much accuracy in age, and probably a large number of "indeterminate" or false positives on gender...
If some electronic add calls me a chick, I'm punching its lights out!
RIP America
July 4, 1776 - September 11, 2001
The commercial eye-scanners were all Spielberg.
If I'm interested in a product, I don't need to be told about it. If I want to find it, I'll find it
My head just exploded.
In general terms, the point of most advertising is to either introduce an unknown or new product to the public or to inform the public of benefits of using said product. As such, if you don't know about a product, how would you know you don't need to be told about it? Which means, you know you don't know so you don't need to know, therefore not knowing means you know enough about it to not need to know. WTF?!
*Boom* There it went again.