Slashdot Mirror


Contextual Ads Based On Images

An anonymous reader writes "Technology Review reports on efforts to enable web ads to be targeted based on the content of online images, not text. All those user-generated photos on Facebook and Picasa could apparently be worth much more if it was possible to display adverts for pet food next to your snaps of your dog. Machine vision can apparently make that possible."

12 of 66 comments (clear)

  1. Re:I WANT MY GOATSE-INSPIRED ADS! by Chrisq · · Score: 4, Funny

    I WANT MY GOATSE-INSPIRED ADS!

    Add for the latest iPhone coming up.

  2. If all the world becomes a miiror.. by twisting_department · · Score: 5, Insightful

    Great. If all the world becomes a mirror of what I'm interested in, because it knows all about me and my interests, then how do I ever get to find anything new and/or different?

    1. Re:If all the world becomes a miiror.. by underqualified · · Score: 2, Funny

      there's a checkbox for that

    2. Re:If all the world becomes a miiror.. by thijsh · · Score: 2, Interesting

      When they know what you like and create an heuristic 'other people that liked X also like Y' kinda system you can actually get useful *new* recommendations you will probably also like... But with an image system like this you can imagine all the stupid fuck-ups and jokes that will ensue... "Yo momma is so fat that the ad Picasa shows next to all her photo's is: 'save the whales'"

      Plus you can be damn sure that if this system is smart enough to be useful it will be gamed, and I'm not worried about companies trying to get more hits, but rather the /B/tard horde... Can you imagine the shit they will get this system to display next to your images??? - Spaghetti = "Get your rare tentacle rape hentai here"
      Photo's of your little kids = "God loves all little children. Become a priest now!"
      Everything pokemon-ish = "So i herd u liek Mudkip"...

      Fuck, there will be more horrors than you or I can imagine now... and I can imagine quite a lot...

  3. Evolution by Anonymous Coward · · Score: 2, Interesting

    1990s:
    People are tired of crapvertisement exploding, find efficient entertainment elsewhere, internet evolves

    2000s:
    The internets is a fun place, banners and popups are crap but they can be turned off, we have fun

    2005:
    "Non-intrusive" ads, they work well, people are spending money on things they want

    2007:
    Explosion of "non-intrusive" ads, so whored out by 3rd parties it becomes a chaos of irrelevant ads with alot of clickthrough to get to actual content.

    2009:
    After people found a "place online" to display their alter egos, their data is used to target them with unrelevant ads

    2010:
    People's nonsignificant images are used and linked with any potential "product" that might be relevant 2011:
    Internet is the new television, nerds and geeks stop using the general internet and dive into darknets, advertizers chase them further down to sell stuff they don't want or need.

    1. Re:Evolution by somersault · · Score: 3, Informative

      Don't know about you, but I just use an adblocker.

      --
      which is totally what she said
  4. Great idea by Devout_IPUite · · Score: 4, Insightful

    Because then someone is going to put a life insurance ad on your family portrait... GREAT!

    1. Re:Great idea by Walterk · · Score: 4, Funny

      Imagine all the Clearasil ads on the self portraits of most /.ers!

      Zing!

  5. No examples by Thanshin · · Score: 5, Funny

    This would be Epic if they add Clippy-like messages.

    "I see you've got a very ugly gf. Do you want to hire a prettier one? Click on me for today's special promotions".

  6. 90% by Fizzol · · Score: 2, Funny

    will be contextual adds about boobies.

  7. Re:I WANT MY GOATSE-INSPIRED ADS! by segin · · Score: 2, Funny

    I WANT MY GOATSE-INSPIRED ADS!

    How about ricktse ads? They go a little something like this:

    Never gonna give you up
    Never gonna stretch you out
    Never gonna run around and expose you

    Never gonna make you cry
    Never gonna burn your eyes
    Never gonna open wide and scar you

  8. I can see it now by Reilaos · · Score: 2, Funny

    On Chatroulette: Penis Enlargement Ads

    On Facebook: Clearasil, weight loss

    On Playboy: Penis Enlargement

    On Twilight Fan sites: Psychologists

    On BMW and fancy cars: Penis Enlargement