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Forced iAds Coming To OS X?
mario_grgic writes "Apple insider brings a story about expansion and renewal of a current 'Advertisement in Operating System' patent that Apple's Steve Jobs and other contributors have. The patent describes in detail (with OS X screen shots) how the forced ads would work (they would disable some OS functionality until the ad is viewed), but apparently it also applies to any device with a UI, including phones, TVs, set top boxes, etc. With Apple's recent entry into the mobile ad business, and its ambition to own half of all the mobile ads served during the second half of this year, it certainly makes one wonder if Apple would dare and put something like this in its desktop OS. I wonder if this would push more people to open source alternatives?"
With recent Apple entry into mobile ad business, and ambition to own half of all the mobile ads served in second half of this year, it certainly makes one wonder if Apple would dare and put something like this in its desktop OS. I wonder if this would push more people to open source alternatives?
I see what you did there. You made an unlikely assumption about how this patent would be used and then you turned it into an advertisement for open source. Well done. I hate Apple and Steve Jobs (smug bastard) vehemently but even I recognized that to be a highly contrived scenario and illogical statement.
But when I read the article, it seemed to make other assumptions about how this patent would be used. Assumptions that frankly make a whole hell of a lot more sense than asking users who have already paid a premium for an Apple desktop to watch iAds to further increase your profits. From the article:
Such a system could be used on computers placed in public places, allowing free access to the Internet on a terminal without paying a fee. Users could also choose to pay the fee and avoid the advertisements if they wish.
Huh. Imagine that. You know, when I walk through an airport I see people sitting around watching LCDs. And in between these CNN content sections are advertisements. That everyone seems to tolerate. I would wager that if you put in terminals with ads for internet access at airports, there would be an unending line to use them. Given that I only got free internet at an airport when Google felt generous last holiday season, I'd gladly use it and gladly watch ads.
... even a different carrier.
Furthermore I pay $75+ per month for a smartphone with a data plan. This is the cheapest option and it includes a 20% off employer discount. If you could cut this in half with this sort of ad crap in the OS, you just might convince me to hop off of my Android operating system and on to crApple
Like you, I am adverse to ad watching when I have already paid for something under the assumption I will be given unmitigated access to it. Like anyone else who has watched TV over the airwaves, I am interested in how you can reduce my financial liabilities via nominal time goblin advertisements and, while I'm certainly no economist, I believe that advertisements are very healthy for the economy. The market adjusts if they become too invasive or unhealthy (people revolt against the products using such tactics) but it results in more cash in my pocket to make more purchases with and entices me to make more purchases. Google's basically been minting money with them and has maintained a (for the most part) positive relationship with its consumers--despite those "consumers" being the very product they sell to other companies!
While I'm not a big fan of Design Patents (which I think this is), I think Apple could pull this off and generate some interest in yet further proliferation of ads. We all complain when we pay for something like a video game only to get DLC ads but I think if you popped a free ad laden iDevice into someone's hands they'd quit complaining fairly quickly.
My work here is dung.
I don't think this would be something implemented system wide, more than likely it could be iAds framework that developers could use when releasing free Mac Apps. Apple spends considerable time looking into user experience so something that would drive people away in droves is not likely to make it into OS X. Could also be a misleading patent that's really for iOS for Apple TV (which makes more sense to me). Something like free Movie/Music/Otherwise Paid content delivered via iTunes on Apple TV with need to watch the ads in order to keep viewing it, or pay up to download and have full access to that content. The same concept could apply to iTunes Store on Mac OS X.
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Wow. Way to spread the FUD.
OSX & iOS users are not it. Frankly, pushed ads on those platforms would be suicidal - remember that Opera STILL has the millstone of ads around it's neck years after they went away. (Aside: I prefer Opera to every other browser - I still think it's faster then Chrome to boot). I think there is no way it would happen on their core cash cow machines.
That being said, as another poster put it above, TV & Video is where the next market is, and that's where these will come into play. That's why there's the fights over Flash & H264. I would put some good money on Apple building a 'custom' TV package for everyone. It would run under the iTunes banner and would basically be you pony up X dollars a month and get unlimited streaming video and audio. Meanwhile there will be ads before movies and TV shows begin, which have been targetted to you based on your show and movie preferences. Welcome to the world of "iTV: TV for me".
I call it 'The Aristocrats'
FTFY
GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
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