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Android Users Aren't As Disloyal As Reported
ergo98 writes "As we discussed recently, a CNN article had a statement that '77% of iPhone owners say they'll buy another iPhone, compared to 20% of Android customers who say they'll buy another Android phone.' This was a gross misrepresentation. The CNN story now has up this note: 'Correction: An earlier version of this story incorrectly said that 20% of Android customers say they'll buy another Android phone. The survey actually revealed that 20% of all smartphone customers say they'll buy an Android phone.' The Yankee Group has further sought to clarify the situation by saying that the 20% are people who explicitly said they would buy a 'Google-branded' phone (which excludes the overwhelming majority of popular Android phones) — as Google gets out of the business of selling branded phones. Summarizing their position on Android: 'Yankee Group still believes that Android will become the next breakout mobile phone platform, making it the third most popular platform behind iPhone and RIM's Blackberry in installed base for at least the next five years.'"
Come on, these are apple fans we're talking about.
*duck*
Eat sleep die
The Yankee Group has further sought to clarify the situation by saying that the 20% are people who explicitly said they would buy a 'Google-branded' phone (which excludes the overwhelming majority of popular Android phones)
No, they did not say that.
In fact what the correction was about was that the people SURVEYED owned "Google-Branded iPhones", the deal was that the HTC and Droid owners may well have a much better satisfaction rate (which I would think to be true given the "Google branded" sampling includes G1 owners).. If there was anything in there specifically asking the people if they would buy Google-branded phones later vs. asking them if they would buy an Android phone - I didn't see it. Also YOU summarized the description as "Google Branded" but the correct phrase (from the article) is "Google Branded Android phone". It seems to be the key word there is in fact Android, I'll bet if you asked the average consumer something like 80% of them would assume the HTC and Droid were "Google Branded Android Phones".
What does seem pretty significant is this:
In fact, 36 percent of Google-branded Android phone owners say they plan to buy an iPhone
So the real question is, what are the group between the 20% and the 36% planning to buy exactly?
"There is more worth loving than we have strength to love." - Brian Jay Stanley
That is a meaningless statement without actually making such an admission.