Slashdot Mirror


Google Nabs Patent To Monitor Your Cursor Movement

bool2 writes "Google has been awarded a patent for displaying search results based on how you move your mouse cursor on the screen... Google's plans are to monitor the movements of the cursor, such as when a user hovers over a certain ad or link to read a tooltip, and then provide relevant search results, and ads, based on that behaviour. It means that it does not require users to actually click a link to know that they were interested in it, opening a world of opportunity for even more focused ads."

20 of 198 comments (clear)

  1. Hover on this comment by Anonymous Coward · · Score: 5, Funny

    Hover on this comment and it will change to something relevant.

    1. Re:Hover on this comment by somaTh · · Score: 3, Funny

      So, now it's Schrödinger's advertisement?

      --
      Nostalgia isn't what it used to be.
    2. Re:Hover on this comment by jgagnon · · Score: 3, Funny

      Not if I install the latest version of MouseBlocker+!

      --
      Remember to maintain your supply of /facepalm oil to prevent chafing.
    3. Re:Hover on this comment by mwvdlee · · Score: 2, Funny

      Just hover your mouse near the opt-in checkbox and it'll automatically be checked for you.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
  2. Better Google than Amazon... by jd2112 · · Score: 4, Funny

    I wouldn't want to deal with no-click shopping.

    --
    Any insufficiently advanced magic is indistinguishable from technology.
    1. Re:Better Google than Amazon... by MikeTheLiberal · · Score: 5, Funny

      This gives me incentive to shake my mouse while browsing. Although, I'll probably get ads for Parkinson's Disease if I do. :)

    2. Re:Better Google than Amazon... by dintech · · Score: 4, Funny

      I wouldn't want to deal with no-click shopping.

      My wife already handles this for me. :(

    3. Re:Better Google than Amazon... by FlyMysticalDJ · · Score: 3, Funny

      This gives me incentive to shake my mouse while browsing.

      Is that what they call it nowadays?

  3. Re:Too invasive by dmmiller2k · · Score: 2, Funny

    Just wait until low-cost eyeball tracking is perfected. Now, if I could only get everyone to wear my patent-pending tin-foil anti-tracking helmets, I'd make a fortune.

    --

    "No matter how cynical you get, it is impossible to keep up." -- Lily Tomlin

  4. sadly, my first thought was by SLot · · Score: 3, Funny

    Michael J. Fox isn't worried about this patent.

  5. Re:Too invasive by jgagnon · · Score: 3, Funny

    He suffers from premature clicking. There's an app for that, but he's too embarrassed to buy it.

    --
    Remember to maintain your supply of /facepalm oil to prevent chafing.
  6. Re:Adverts... by stonewallred · · Score: 4, Funny

    Good, I will keep a window open with the picture of a rabbit with a pancake on its head and have my cursor on it most of the time. Let them figure out what targeted ads to show me then.

  7. This isn't fair. by RabbitWho · · Score: 5, Funny

    If we weren't supposed to stroke men and women in ads then the cursor wouldn't change into the shape of a hand.

    What am I supposed to do now?

  8. Boxy Ads by ctchristmas · · Score: 2, Funny

    I fully expect within the next two years all monitors will come equipped with a special extending boxing glove robot arm that will punch you in the face with advertisements. That way you have no option but to look as you get punched in the eye with an ad and you will never forget it.

  9. Re:Not Accurate Metrics. by Anonymous Coward · · Score: 1, Funny

    Hell, I still browse with keyboard commands sometimes. I can go quite a while without even touching the mouse.

    You're OLD. Ha! Ha!

  10. Re:The only problem with that... by hierofalcon · · Score: 4, Funny

    I don't have OCD. I have CDO. That's like OCD but the letters are in the right order.

  11. Re:The only problem with that... by gorzek · · Score: 2, Funny

    Unfortunately, he did too much LDS and it interferes with his ODC.

  12. Re:Adverts... by Anonymous Coward · · Score: 3, Funny

    The mouse-listening will be multiplexed to DHS and trust me, they don't take it lightly on rabbit with pancake hovering weirdos like you.

  13. it has to be said... by slick7 · · Score: 2, Funny

    In Soviet Russia, mouse tracks you.

    --
    The mind conceives, the body achieves, the spirit manifests.
  14. Re:Adverts... by Anonymous Coward · · Score: 1, Funny

    Fuck adverts.

    Really? So you're willing to pay a monthly subscription to all your favorite search engines, news sites, etc. then?

    Nope; you'll look at the ads for me. Thanks, BTW.