Microsoft Should Dump Middlemen, Build Own Phones

suraj.sun writes "Microsoft has a long and illustrious history of operating system sales. The model has served the company well on the PC, but if it wants to make money in the phone market, it needs to start thinking like a consumer electronics company and start making its own phones."

Comments

Re:Hasn't Microsoft just done this with the Kin...

[Bill, Shooter of Bul]

Danger was purchased by MS and tasked to build the kin. It wasn't a project that they bought fully featured like google did with android. The Kin was fully developed form concept to launch while the former Danger employees were under microsoft. Engadget has the whole scoop of internal politicking at MS that led the the demise of pink/kin if you want more of the details. BUt win7 phone is a go, they would be really dumb to change directions, yet again and go it alone. They've already made too many changes in plans that have lead them way behind.