If You Don't Want Your Car Stolen, Make It Pink
pickens writes "A study in the Netherlands illustrates car thieves' preferences. From 2004-2008, the most commonly colored vehicle stolen was black. This may be because black vehicles look more luxurious. Following close behind black were gray/silver automobiles. Of the 109 pink cars in the study, not one was stolen. A bright and uncommon color, like pink, may be as effective deterrent as an expensive security system. Ben Vollaard, who conducted the research, wrote, 'If the aversion to driving a car in an offbeat color is not too high – or if someone actually enjoys it – then buying deterrence through an uncommon car color may be at least as good a deal as buying deterrence through an expensive car security device.'"
Of course, if everyone who didn't want their car stolen drove a pink car, then thieves would start stealing pink cars, and some other color would become the least popular.
Palm trees and 8
Have stuff nobody wants.
Perhaps the thieves prefer to drive something hard to pick out of a crowd?
Pretty easy to find the stolen pink anything. Not as easy to find the stolen blue Civic. If you have a choice of cars (and in most cases thieves do) you'd pick something you can get away with for longer.
Drive a stick shift :)
Of course, the crazy colour will also affect resale value, so the money you save in insurance you lose in depreciation.
For example, pink cars might garner a greater degree of derision, leading to a greater incidence of vandalism. They might be pulled over more for speeding. Their owners might be more often victims of other crimes. Mechanics might inflate prices more.
What you want to look at is the "total cost of ownership" for the car over a period of time, as a function of color.
Actually, that's not necessarily true. Looking at the theft rates for all the non-standard colors (everything besides black, silver, and blue), it looks like a 0.1% theft rate is common. This means that if there are fewer than 1000 cars in the study, having no pink cars stolen could be expected without representing a thief's real aversion to pink (since it's impossible to steal half a car).
Your grasp of statistics is poor. Consider the effect if there were only a SINGLE pink car in a study. Then when you say 0 pink cars were stolen, your study is no better than me saying my car has never been stolen. Now imagine what would have happened if the single guy with a pink car happened to have his car towed for illegally parking and didn't realized what had happened till after the article was published. Now you have 100% of pink cars being stolen. Sample size is ALWAYS important, regardless of the percentage.
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