Slashdot Mirror


Microsoft's Ad Team Trumps IE Developers' Privacy Aims

phantomfive writes "The company everyone loves to hate is after your private information, as the Wall Street Journal reports. The IE8 design team had planned on adding the best privacy features available, but the advertising executives wanted to track users. From the story: 'In the end, the product planners lost a key part of the debate. The winners: executives who argued that giving automatic privacy to consumers would make it tougher for Microsoft to profit from selling online ads. Microsoft built its browser so that users must deliberately turn on privacy settings every time they start up the software.'"

4 of 149 comments (clear)

  1. Re:What do they need tracking in IE8 for by eldavojohn · · Score: 5, Informative

    when they have WGA/WPA?

    The article is focusing on this:

    The Journal's examination of the top 50 most popular U.S. websites showed that Microsoft placed third-party tracking devices on 27 of the top 46 sites that it doesn't itself own.

    It's about tracking your movements/interests, harvesting that data and then using that data to advertise to you better ... which usually means handing it off to those advertisers to better target you. And they're not the only ones:

    Many also have big stakes in online advertising. Microsoft bought aQuantive, a Web-ad firm, in 2007 for more than $6 billion, to build a business selling ads online. Google, already a giant in online marketing, in September 2008 launched a Web browser, Chrome, that gives it new insight into Internet users' habits. Apple has launched an ad network, iAds, for its iPhone and iPad. And Adobe last year paid $1.8 billion to buy Omniture, which measures the effectiveness of online ads.

    WGA/WPA isn't going to get a hold of this kind of data. That's a sort of digital rights management for validating Windows, not tracking users with cookies and making bank off of it. They profit when they sell you Windows (with IE8) and they'll profit when you use IE8 on the internet.

    --
    My work here is dung.
  2. Re:Business as usual by UnknowingFool · · Score: 3, Informative

    There are ways to make all of them launch in private by adding a extra flag in Windows program dialog. For FireFox and IE it's "-private". For Chrome it's "-incognito". FireFox allows you the option to start in private browsing mode automatically by changing a setting in browser. This is easier for non-advanced users.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  3. Re:Business as usual by jimbolauski · · Score: 3, Informative

    What you fail to realize because you couldn't even RTFS is that in IE8 EVERY time you run the program you have to turn the privacy settings on, while in Firefox you set them once.

    --
    Knowledge = Power
    P= W/t
    t=Money
    Money = Work/Knowledge so the less you know the more you make
  4. Re:huh? by Nick+Number · · Score: 3, Informative

    "Swag" is actually an acronym for "Stolen With A Gun".

    I'm afraid that's a totally implausible backronym. There's no mention of any such etymology in these references, and I sort of doubt there is in the OED either.

    Anytime someone suggests an acronym as an origin for a word which predates the 20th century, it's almost certainly false.

    You are correct that "free swag" is redundant, though.

    --
    Promote proofreading. Don't mod up sloppy posts.