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Microsoft Losing Big To Apple On Campus

destinyland writes "Apple is closing in on Microsoft's share of operating systems among the computers of incoming freshmen at the University of Virginia, confirming earlier reports of an ongoing trend. A yearly survey shows that among 3,156 freshman who own computers, Microsoft's share is just 56% (down 6%), with Apple's share rising to 43% (up 6%), continuing a six-year pattern. In 2004, it was Microsoft 89% vs. 8% for Apple. 'It seems likely that the Mac-using students will outnumber their Windows cousins this school year,' notes one technology blog, citing a new study showing that 70 percent of college freshman are choosing the Mac. Other interesting data from the Virginia study: In 1997, 26% of incoming freshmen said they didn't own a computer, a number which has now dropped to 0. Laptops now comprise 99% of the computer population. And Linux use has dropped from a high of 2.5% in 2004 to a rounding error this year."

4 of 764 comments (clear)

  1. Wouldn't be surprised by lyinhart · · Score: 5, Insightful

    I wouldn't be surprised if this is true. This generation of Freshmen went through high school using iPods and iPhones, which serve as "gateway drugs" to Apple's PCs. Plus laptops are supposedly more popular than desktops, especially among college students and Apple's laptops tend to be highly rated in the media. Plus, there's that sweet deal of getting a free iPod with the purchase of an Apple laptop for education... I'm with George Burns from back in the day. Ah, to be 18 again.

    --
    Freedom is drinking a beer in the park when you're supposed to be at work.
  2. Re:LINUX rounds numbers fine by TheRecklessWanderer · · Score: 5, Insightful

    It amazes me that people can take one small piece of data and extrapolate so much from it. Incoming freshmen from one university. So what? If it really was news, it would be at all campuses around the US (or North America, or the world for that matter). Rage on MacBois

    --
    Mean what you say...say what you mean.
  3. Re:LINUX rounds numbers fine by Graymalkin · · Score: 5, Insightful

    The $450-range Toshibas are pieces of shit. The 15" laptops have horrible ergonomics and build quality. They feel like they're going to fall apart if you move them around too much and the keyboards are off-center from the screen which makes them horribly uncomfortable to type on. The number pad they so "thoughtfully" include isn't used nearly enough to make up for the ridiculous ergonomics. Even the smaller laptops are bulky and don't fit well in backpacks or messenger bags. The power supplies are monsters and have very fragile feeling DC connectors. If you tilt your laptop back a little too far you're likely to snap the damn thing off in the plug. They're also really unbalanced so tilting your screen back too far will cause your laptop to topple backwards.

    You can (and obviously will) naysay Mac laptops but at least some thought went into their industrial design. They fit neatly into bags because they don't have oddly shaped bottom panels that catch on things. The MagSafe adapter has saved me from destroying my computer on a number of occasions, and they go to sleep and then wake up from sleep very quickly. I'll spend the extra money to get a laptop with features that actually make it nice to use. Bullet point features like a faster CPU or RAM don't mean a whole lot when I'm putting it into or pulling it out of a bag a hundred times a week.

    The justification would be the same as for the nicer car, if the car feels nice and has better fit and finish it's probably worth the extra money. You interact with the fit and finish every single second you're using the thing. If it's build cheaply you feel it every time you touch it. I'll get a car with power windows and locks so I don't have to check every door handle when I get out like a rube to make sure they're all locked. I can roll all the windows down at once when it's been sitting in the sun so I don't need to crank the AC when I get in it. I'll get the more comfortable seat that's easier to adjust because I sit in it every single day.

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    I'm a loner Dottie, a Rebel.
  4. Re:The real reason students and rents are buying M by phillymjs · · Score: 5, Insightful

    And when Apple has a decent market share (which is what you're helping them achieve), the security holes will get exploited.

    Okay, look, I'm sick and tired of this argument. Market share doesn't mean shit, installed base does-- malware authors are not looking at market share reports and saying, "Oh, if only Apple had x%, I would SO write for OS X!" The installed base of OS X today dwarfs that of the classic Mac OS that existed in the 90s, back when Apple had ~15% market share. Yet malware was quite a bit more of a problem in the classic Mac OS days than it has been in the OS X era.

    It was worth people's trouble to write malware for an OS that had several million fewer machines running it back then, but it's not worth their time today for an OS that has a much larger user population? Care to try to explain that?

    ~Philly