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Some LA Coffee Shops Are Taking Wi-Fi Off the Menu
As New York is putting Wi-Fi on wheels, reader Hugh Pickens notes a counter trend in Los Angeles coffee shops. (We remarked on a similar backlash in Seattle in 2005.) "Coffee shops were the retail pioneers of Wi-Fi, but Jessica Guynn reports in the LA Times that now some owners are pulling the plug after finding that Wi-Fi freeloaders who camp out all day nursing a single cup of coffee are a drain on the bottom line. Other owners strive to preserve a friendly vibe and keep their establishments from turning into 'Matrix'-like zombie shacks where people type and don't talk. 'There is now a market niche for not having Wi-Fi,' says Bryant Simon. After Dan and Nathalie Drozdenko turned off the Wi-Fi at their Los Angeles cafe, the complaints poured in, but so did the compliments: Lots of customers appreciated a wireless cup of joe at the Downbeat Cafe, a popular lunch spot in Echo Park. 'People come here because we don't offer it. They know they can get their work done and not get distracted.'"
Cutting off wireless access is pretty pointless. The better solution is to give 2 free hours and then give a code when you buy something else that gives you another 2. That at least keeps the freeloaders at bay. Caribou does something similar to this already. You aren't going to keep people from sitting there and surfing the internet though just by cutting off wi-fi. I like to take my iPad to coffee shops and read the news and it's tethered to my phone so I still have free internet regardless. I think had you done this in the early 2000s yeah, you would have stopped people from turning your coffee shop into an internet cafe, but in 2010, it's a little late.
I'm not going to care, as a business owner, if ultra cheapass wants to mooch wifi. I don't care about the wifi. I care about the sloth who isn't making me any money taking up a chair or a sofa or a table for hours on end.
Paying customers walk in, see that the wifi slugs are taking up all the places to sit, and just leave. That is the problem. It's not about the wifi. It's about getting the douches who think all businesses are charity operations designed to give them what they want for free that are the problem.
Look - security is a pyramid. At the peak of the pyramid are like national spying organizations, and at the bottom are literally animals. You usually only need to stop part of the problem to be effective. A doorknob stops feral cats or raccoons from getting in, but not criminals. A padlock stops hooligans, but actual criminals can break it. A deadbolt is better, but can still be picked by higher-end criminals. Vault doors and lasers stop all but the most professional of criminals or spies in their tracks.
But I don't need to worry about "what if Michael Westen or James Bond wants to raid my cash register?" because the odds of that are so low, I'm just not a target as a coffee shop. So if all I've got is some expresso machines and a few bucks in the register, I get a normal lock and some insurance, not armed guards.
This is the technology equivalent. I'm not worried about "what if he spoofs his MAC" or "what if he's war-driving from a remote controlled helicopter". I can solve 95% of my problem (people mooching off me) for 10% of the cost/effort, so I'll probably stop there.