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Google Secret Privacy Document Leaked

siliconbits writes "A confidential, seven-page Google Inc. 'vision statement' shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels—the vast trove of data it possesses about people's activities? Should it tap more of what it knows about Gmail users? Should it build a vast 'trading platform' for buying and selling Web data? Should it let people pay to not see any ads at all?"

20 of 281 comments (clear)

  1. and... by ae1294 · · Score: 4, Funny

    Should they be evil?

    1. Re:and... by digitalchinky · · Score: 4, Insightful

      How evil are the shareholders? Will google become evil over the apparent need to make a few extra billion every year? Why is it not okay just to coast along when you're on a good thing already? How much money is enough?

    2. Re:and... by drewhk · · Score: 5, Insightful

      What shall we use to fill the empty spaces
      Where waves of hunger roar?
      Shall we set out across the sea of faces
      In search of more and more applause?

      Shall we buy a new guitar?
      Shall we drive a more powerful car?
      Shall we work straight through the night?

      Shall we get into fights?
      Leave the lights on?
      Drop bombs?
      Do tours of the east?
      contract diseases?
      Bury bones?
      Break up homes?
      Send flowers by phone?
      Take to drink?
      Go to shrinks?
      Give up meat?
      Rarely sleep?
      Keep people as pets?
      Train dogs?
      Race rats?
      Fill the attic with cash?
      Bury treasure?
      Store up leisure?
      But never relax at all

      With our backs to the wall.

      ---
      Eh, Pink Floyd deserves the sacrifice of some karma points...

    3. Re:and... by icebraining · · Score: 5, Informative

      Google has two classes of shares: A and B.
      A are only worth 1 vote, B are worth 10.
      A are all publicly traded, B are all hold by founders, directors and executives.
      At least in 2007, 67% of the votes were owned by Eric Schmidt, Larry Page and Sergey Brin.

      So being publicly available does not mean they don't control the company anymore.

  2. Re:how much would you pay? by Anonymous Coward · · Score: 4, Insightful

    I would pay one adblock+

  3. Ads as social media? by nlvp · · Score: 4, Interesting

    I quite like the idea that you could use ads that you pay for (that don't cost much) to advertise your party or to post silly messages to your friends. Of course the privacy implications of what google needs to know in order to be able to do this are absolutely terrifying, but the idea remains cute.

    Additionally, I liked the idea when they turned it on its head, saying that certain individuals can agree to receive adverts of a certain type and you can then pay to have your adverts targeted to those people... such as recruiters.

    I wonder the extent to which these ideas are just that : great ideas, but completely impractical in the real world, but this kind of brainstorming is what gives rise to the really good ideas in the end anyway, so its not surprising that they should be having this sort of discussion internally.

    1. Re:Ads as social media? by RMH101 · · Score: 5, Insightful

      I vote "meh". Seems self-evident that
      a) Google (if it chose to) could mine a lot more data than it does - e.g. contents of gmail, results of using Google DNS, etc
      b) There are ways that Google could make a lot of money out of mining more data from the contents of their servers
      c) There is a point where customers would get pissed off/could be illegal if they over stepped the mark
      d) That it's entirely reasonable for Google to debate and investigate what further data mining they could do without Being Evil.
      I presume the document in TFA is a debate over where they draw the line. I'm glad they're debating it. I'll let you know what I think of them when they've decided where that line is.

  4. I understand... by TheMidnight · · Score: 4, Insightful

    Google's hesitancy to move into places where DoubleClick once trod with near impunity. I don't mind Internet ads on websites. What I hate are the scummy, one-flat-stomach rule, teeth whitening, acai berry, and other similar ads that show up on almost every website, major and minor. This says nothing of the older types of annoying ads, like audio, flashing banners and pop-ups. I don't even like seeing the graphics of these sorts of ads because they're so visually displeasing. These sorts of ads are why I use Ad-Block, not because I am opposed to all advertising. Cookies had a reputation similar to these ads, and that's why Google was so hesitant.

    1. Re:I understand... by Zerth · · Score: 4, Informative

      That is one useful thing about this article. I was unaware that Google would actually show you what information you had in their cookie.

      Not only that, they even let you edit it. Mine had some garden stuff in it that I deleted, then I added in some more categories I'd actually be interested in. I wish somebody had done that before.

  5. Re:I don't see any ads at all... by betterunixthanunix · · Score: 4, Interesting

    My thoughts exactly, although Google would probably make quite a bit of money selling no-advertisements, if only because the majority of people are just not familiar with ad blocking. Reminds me of the various "remote desktop" packages that charge people for what is essentially a rebranded VNC.

    --
    Palm trees and 8
  6. Re:I gotta say... by ImNotAtWork · · Score: 5, Insightful

    The good thing is that they are actually asking these questions in the first place. We all know other companies (not all) that wouldn't give some of these balancing ideals even a moment of reflection.

    and no I'm not a Google fanboy

    --
    open source sub sim. I might start coding again for this. http://dangerdeep.sourceforge.net/contribute/
  7. it will be hard to shut down by circletimessquare · · Score: 4, Insightful

    the marketing assholes in the board room, but if google sticks by its loyalty to privacy, they will remain a respected and profitable company for a very long time

    if however they break their commitments to privacy, they will, indeed, reap a flurry of greater profits. but at the cost of driving away customers. the problem in a business like google's is there is always another search website, and even if its not quite as fast or accurate as google, if it makes a loud point of pledging to not rape your privacy, then it will even beat google, eventually

    before there was google, there was altavista. before facebook, myspace. the king of the web does not have to stay the king of the web, and it can be quite sudden and amazing at how sudden and fast that fall can be. google better remember this

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  8. Re:Time to split off the search arm? by Missing.Matter · · Score: 4, Insightful

    The search arm makes makes 99% (not an exaggeration) of Google's revenue through ads, and is effectively keeping every other Google product on life support. You can't break them up or the other projects will die.

  9. Yawn... by HuckleCom · · Score: 4, Insightful

    Such a well timed 'leak' of something after a shitstorm of privacy sensationalism. Nothing to see here, imho.

  10. Re:Where is de-Google? by StripedCow · · Score: 4, Informative

    It can be applied easily. Just make some script that posts random stuff with your name in it to thousands of forums. Then, when people search for your name, there will be so much noise that the results are useless. Noise is google's enemy.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  11. Never in the history of American business by moxley · · Score: 4, Insightful

    Never in the history of American business has a company as large and powerful as Google NOT taken advantage of something this profitable and desired by those in control of the country.

    I don't care what they say, or how many slogans they have that they sometimes follow and sometimes ignore - they're going to use this data. The only question is to wha extent - and given Eric Schmidt's recent statements on privacy and the future of the web (which were completely disgusting to me and likely to anyone else who values the internet as a place of freedom and growth), I expect that they will fully exploit all that they have.

    I am not anti-Google, I love Google's products and I think their search engine is the best, and as far as large companies go they certainly aren't anywhere near the most evil - but the power and data they have, along with some of the places they've received funding from, combined with the attitude of their CEO is greatly concerning.

  12. Re:I gotta say... by mpeskett · · Score: 5, Insightful

    There's a sensible point hiding under the hyperbole about slavery though; sometimes a company can turn a better profit by doing something unethical, so commitment purely to the bottom line will fail to produce businesses that do good things.

    Doing something unethical (of the type that your customers care about) then getting publicly busted for it... that's where ethical behaviour is a more attractive option for the profit-chaser. But too often companies are able to slide along despite unethical practice by being so big (and the bad stuff so remote) that people just buy from them out of habit, without giving a lot of thought to exactly what they might be supporting.

  13. Re:how much would you pay? by Anonymous Coward · · Score: 5, Insightful

    That's a sucker's question. Cable TV is $100/month and you still see ads. There is no end to the greed.

  14. Problem... by mrops · · Score: 5, Informative

    In traditional sense, shares of a company XYZ were meant to buy you, well exactly, "shares" of the company. Company made X amount of dollars, you got to share profits in accordance with what you own in that company. Company grew, the shares were worth more, however the idea was you got to share the profit. Sure you could sell your shares, however the concept got turned head over heals when shares themselves became trading commodities, so unless prices of shares rise, they are not valued, it does not matter if company is making a fixed X amount of profit year over year.

    3 cheers for greed!

  15. Eric Schmidt is the problem by affenhund · · Score: 4, Interesting

    In my opinion, the problem is Eric Schmidt. I trust both Larry Page and (even more so) Sergey Brin that they really try to live by "don't be evil". But Eric Schmidt transforms the company more and more into a profit-oriented, shareholder-controlled, greedy mess. I'm afraid that it will get a lot worse once Page and Brin lose give up control over the company. After all, most shareholders are concerned with return of investment, not things as silly as ethics. "By 2014, Google founders Larry Page and Sergey Brin will have sold enough of their stock to give up majority control of the company, Google announced Friday evening." http://news.cnet.com/8301-30684_3-10440005-265.html Not something I'm looking forward to.