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Six Reasons Why Flash Isn't Going Away

Posted by CmdrTaco on from the flash-in-the-pan dept.

CWmike writes "While Steve Jobs is betting his mobile platform on it, predicting Flash's demise is short-sighted, say industry analysts. 'There are many people who despise Flash, but I'm not sure they'd love the alternative right out of the gate. The open-source world has not blown everyone out of the water with their video work thus far,' Michael Cote, an analyst at RedMon, told Howard Wen. 'Adobe has spent a lot of time optimizing Flash, and I'd wager it'd take some time to get HTML 5 video as awesome.' Here are six factors that give Flash a strong position over HTML 5 and other alternative Web media technologies in the foreseeable future. For starters, While Android has made Flash a wedge issue, Flash is just beginning to show up on multiple mobile device platforms, Wen writes. Ross Rubin, an analyst at NPD Group, reminds us how Flash ushered in video on Web pages, but Craig Barberich, vice president of marketing and business development at Coincident TV, highlights the pervasiveness of Flash on the Web as we know it: 'Everybody is talking about video, but what doesn't necessarily get talked about is a lot of the interactive elements.'"

3 of 483 comments (clear)

  1. I thought Flash was the future by noidentity · · Score: 0, Offtopic

    Wait, I thought SSDs and Flash memory were the future... Oh, you mean Adobe Flash. Headline could have been clearer.

  2. Obvious company name is obvious by allquixotic · · Score: 0, Offtopic

    Michael Cote, an analyst at RedMon

    No wonder he isn't blown out of the water by the open source world -- he's a RedMond drone :)

  3. Some might say.... by ihxo · · Score: 0, Offtopic

    Some might say Floppy drives are still alive and well.