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ISPs Lie About Broadband "Up To" Speeds

Haffner writes "Ars Technica has an article detailing the difference between ISP advertised 'up to x Mbps' speeds and the actual speeds, in addition to some possible solutions. They find that on average, the advertised speeds were 'up to 6.7 Mbps' while the real median was 3 Mbps and the mean was 4 Mbps. This implies that ISPs were falsely advertising by at least 50%."

5 of 547 comments (clear)

  1. Sneaky, yes. Lies, not quite. by Rary · · Score: 5, Informative

    They find that on average, the advertised speeds were 'up to 6.7 Mbps' while the real median was 3 Mbps and the mean was 4 Mbps. This implies that ISPs were falsely advertising by at least 50%.

    "Up to" doesn't mean "median" or "mean". "Up to" means "up to", as in "maximum".

    That being said, it is rather sneaky to advertise a product by focusing on a theoretical maximum that you may (or may not) experience on the rarest of occasions. It's kind of like selling a limited service as "unlimited". But no one would ever do that, right?

    --

    "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  2. You don't say! by fudoniten · · Score: 5, Funny

    This is unbelievable! Next you're going to tell me that "3.9G wireless" doesn't mean anything, or that 9 out of 10 doctors don't recommend Crest, or that most items in an "up to 90% off!" sale are not in fact 90% off!

    Sounds pretty paranoid to me. If we can't trust company advertisements for unbiased information, what can we trust?

  3. Re:Technically.. by jc42 · · Score: 5, Insightful

    I learned long ago that whenever an advertiser says "up to", you should always translate it as "less than" in your mind. That's what they're really saying; they're just saying it in a way that's misleading but legal.

    --
    Those who do study history are doomed to stand helplessly by while everyone else repeats it.
  4. Why, send them a nice letter... by zogger · · Score: 5, Funny

    ...tell them you will pay them "up to" the agreed on price for their service, but you will determine what the real sums involved will be.

  5. Re:It's not a lie by beh · · Score: 5, Insightful

    Indeed, if it's speed limited, then it would be a lie.

    With your broadband modem, if it's configured for 6.7MBit/s, then that is your speed limitation. Whether the network behind it can serve it is another matter.

    The article itself, on the other hand, is doubly bogus - for one thing, they don't seem to get the wording 'up to', the other thing is that the compare the MEDIAN speed to the 'up to' speed.

    Picture this: Your sports car can go UP TO 300km/h. There is no speed limit on the motorway (in Germany, at least) - yet traffic moves at a median speed of around 130km/h.

    Does this mean the 'UP TO 300km/h' on your sports car brochure is wrong?
    No... The median speed has nothing to do with what the car would be capable of.

    Same thing here - if they were to say 'up to 6.7MBit/s' in the brochure, but their observed TOP speed over half a year would never go past 4MBit/s, they might have a case. Saying the median is lower than the top speed - only one word springs to mind: Duh!