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Facebook Launches Location Based Product

Posted by samzenpus on from the friends-should-already-know-where-you-are dept.

adeelarshad82 writes "Facebook officially launched its 'Places' location-based product, backed by seeming rivals Foursquare and Gowalla. Facebook had been expected to announce a location service ever since it announced the press conference earlier this week. The Places service officially goes live August 19, although an iPhone app will go live on the August 18. According to Facebook chief executive Mark Zuckerberg, Facebook Places has been in development for several months. It had three goals, he said: helping share where you are in a nice and social way, to see who's around you, and just discover new and cool places to visit in the future."

16 of 130 comments (clear)

  1. And... by Spad · · Score: 4, Insightful

    And so we know exactly where you are all the time and which adverts to serve you.

    1. Re:And... by betterunixthanunix · · Score: 4, Insightful

      No of course not! Really! This system would never get used for such an intrusive advertising technique! It is just to better connect you and your friends!

      18 months later, Facebook announces a new advertising platform...

      --
      Palm trees and 8
    2. Re:And... by LordKronos · · Score: 4

      I can understand your concern about the first half, but about the second half....why are so many people always offended by the notion of targeted advertising? People always seem to get mad about the possibility that the ads they see might actually be relevant to them. Why is this so terrible? You'd rather see ads for tampons and the AARP instead of seeing one for a restaurant that is in your area? The only possible reason I can see to be offended is because you have no will power to resist the messages of advertiser, and if they start targeting you with relevant ads then you are going to rush out and buy everything they tell you to. If that's the case, I don't think the biggest concern is targeted advertising.

    3. Re:And... by JustinOpinion · · Score: 5, Insightful

      People always seem to get mad about the possibility that the ads they see might actually be relevant to them.

      It's worth remembering that what the viewer considers relevant and what the advertiser considers targeted are not the same thing. You may be interested in computers and sci-fi, but that doesn't mean they will only show you ads for those products. Advertisers try to hit middle-ground in viewers. It's true that it's a waste of their money to try to advertise a product to you that you will never buy (e.g. baby products to people without kids). But they also don't really want to waste advertising to die-hard fans and aficionados, who will already buy those products (of course they need to keep the fans aware of the products to some extent). Advertising dollars do the most good for the group of fence-sitters: people who might or might not purchase the product. This means that if the advertisers are doing their job right of targeting you on products that you're "on the fence" about, then you'll get a bunch of ads for things you don't quite want. In other words, stuff that is only semi-relevant.

      Also worth remember is that quite a bit of advertising has to do with just getting consumers to remember brand names. People always bring up the "I'm a guy--I don't need to see ads for tampons!" but that's actually a case where some advertising to men can make a difference. Guys don't regularly buy tampons, but on the few occasions that they do (girlfriend has just run out and desperately needs more), they want you to walk into the drugstore and, because you're unsure of what to buy, gravitate towards their well-recognized brand ("No boyfriend ever got dumped for buying Tampax")...

      Again, it may not be relevant for you to see Tampax ads, but the company certainly wants you to recognize the brand.

      The only possible reason I can see to be offended is because you have no will power to resist the messages of advertiser

      You're implying that only weak-willed people are affected by ads (implicitly, that you are able to 'resist'). People are more affected by advertising that they realize or would care to admit. If you are among those who are good at spotting crap and not buying it (e.g. making a decision not to buy from companies that make ridiculous claims in their commercials), then properly targeted ads would instead show you the much more subtle kinds of advertising (again, building-up brand recognition and brand image has a large but typically unnoticed effect on your shopping behavior).

      I'm not saying that people are slaves to marketing. You can certainly rise above the ads to some extent. But conversely it is effectively impossible not to be somewhat affected by advertising.

      This is not to say that I think people should be deathly afraid of targeted ads. But let's at least recognize the dangers (or even just nuisances) they present.

  2. Turn it Off by BoldAC · · Score: 5, Informative

    I turned this off as soon as I could.

    http://www.tech-recipes.com/rx/7046/how-to-prevent-being-checked-into-facebook-places-privacy/

    I get social media. I really like most of it. However, I enjoy my fancy stereo and big screen TV too much to let people know when I am out of town or out of my house.

    "Oh, I know that dude. He just bought a fat entertainment system and now his facebook says he's out of town for a month. Woot!"

    No thanks.

    1. Re:Turn it Off by slasho81 · · Score: 4, Informative

      Oblig. link

    2. Re:Turn it Off by Dominic · · Score: 4, Insightful

      Yeah, because this is exactly what burglars have been waiting for! Except it isn't. Most people with stuff worth stealing have jobs, so burglars just have to go to your house in office hours. They're not going to be looking at Facebook.

      Anyway, it's just your friends who can see this. If you are friends with people who will steal with you then you have other problems.

    3. Re:Turn it Off by LordKronos · · Score: 4, Insightful

      What? It is enabled by default?

      Again?

      When is Facebook going to learn?

      What?
      You actually thought facebook was going to reasonable in their actions regarding privacy?
      Again?
      When are you going to learn?

  3. this is how... by polle404 · · Score: 5, Informative
    account -> privacy -> Customize settings

    change "Places I check in" to "only me"
    and uncheck "enable" in "Include me in "People Here Now" after I check in"
    and set "Friends can check me in to Places" to "disabled"


    and you're back to good ol' privacy-invading facebook as you know it.

    --

    ~men are from earth. women are from earth. deal with it.~
  4. Uses by Thanshin · · Score: 4, Insightful

    ...And to target the space laser, of course. We would hate to vaporize the wrong person."

  5. Don't input any real data by hessian · · Score: 4, Insightful

    Apropos of this:

    http://www.telegraph.co.uk/technology/google/7951269/Young-will-have-to-change-names-to-escape-cyber-past-warns-Googles-Eric-Schmidt.html

    I don't know why anyone would put any real data into a service like Facebook.

    It's a large, profit-driven, high-margin corporation. You wouldn't tell McDonald's or Coca-Cola what your interests are, where you live, YOUR POLITICAL OPINIONS, who your parents are and who you want to date, would you?

    Stay anonymous. Fill in entertaining bullshit when they ask you personal questions. They think I'm a gay Black Christian Libertarian who wants legal pot and likes chinchillas.

    --
    Futurist Traditionalism
    1. Re:Don't input any real data by Tim+C · · Score: 4, Interesting

      I don't know why anyone would put any real data into a service like Facebook.

      Because I have actual real-life friends on Facebook, and as I am interested in seeing what they're up to from time to time, I assume that that interest is reciprocated. I have also made new friends on Facebook and similar sites, some of which have become genuine, real life friends.

      Facebook gets useful demographic data about me that they use to target adverts at me (that I block and/or ignore), I get to keep in touch with friends more easily (especially ones that are geographically distant) and sometimes make new ones. To me, I come off best in that trade. Your mileage may (and clearly does) vary.

      --
      It's official. Most of you are morons.
    2. Re:Don't input any real data by houghi · · Score: 4, Insightful

      I don't know why anyone would put any real data into a service like Facebook.

      Because most people have no understanding about what the consequences might be. Apart from the first year or so online, I have used an alias especially to separate real life and online things. Basically because I know people will drag stuff out of context.

      I had an facebook account just to see what it was and got even to the point of having 100 people as 'friends'. Basically people I have no idea of what to say to in real life. So I had no idea why I had them as 'friends'. I guess the number of people on your list is like a pissing contest.

      Anyway: there was only one other person who did not use her own name and that was because she was stalked by her ex and she would want to use her own name. And yes a real name IS real data. And all the other information that people put out there is amazing.

      Just ask one of these people to go to a complete stranger in a pub or on the street and tell them the information they just hared with the world and they will think you are crazy or they are natural attention whores.

      --
      Don't fight for your country, if your country does not fight for you.
  6. hookup central by eagl · · Score: 4, Insightful

    It's gonna turn into a hookup tool. Like craigslist adult forums, but very very immediate.

    1. Re:hookup central by veeoh · · Score: 5, Funny

      You say that like it's a bad thing... ;)

  7. Alternative by Anonymous Coward · · Score: 5, Funny

    Login to facebook
    http://www.facebook.com/help/contact.php?show_form=delete_account
    Complete CAPTCHA
    Do not login or connect with your Facebook account for 14 days.

    You'll wake up in your bed and believe whatever you want to believe