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Will Amazon Put Advertisements In eBooks?
destinyland writes "A book editor at Houghton Mifflin argues ebook advertising is 'coming soon to a book near you.' (Paywalled unless you go through Google.) Amazon has filed a patent for advertisements on the Kindle, and the book editor joins with a business professor in the Wall Street Journal to make the case for advertisements in ebooks. Book sales haven't increased over the last decade, and profits are being squeezed even lower by ebooks. According to another industry analyst, Amazon is being pressured to make ebook sales more profitable for publishers, partly because Apple offers them more lucrative terms in Apple's iBookstore. One technology blog notes that Amazon's preference seems to be keeping book prices low, and wonders whether consumers would accept advertising if it meant that new ebooks were then free. Meanwhile, Ralph Lauren has confused the issue even more by publishing a 'shoppable' children's storybook online, prompting a fierce reaction from one blog: 'I hope it's the last. Books are one of the last refuges in our world from the constant cry by advertisers to spend money and fill our lives with unnecessary things.'"
Can you borrow eBooks from libraries now?
Yup yup! It generally uses ePub, which my nook accepts natively. To my knoweledge, most ereaders out there now can read ePub as well.
Living With a Nerd
Book sales haven't increased over the last decade, and profits are being squeezed even lower by ebooks
That makes no sense at all. Ebooks cost the same as paper books, yet there's no transportation, storage, inventory, or other costs associated with publishing them. How could ebooks be bringing profits down?
Baen, a publishing house that specializes in fantasy and sci-fi, mostly with a militaristic bent, says that they've found that e-books significantly increase profits, even though they sell their (DRM-free) e-books for substantially less than they sell dead-tree versions.
That, obviously, is exactly what logic would tell you. Nice to see there are some publishers who are honest.
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