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Will Amazon Put Advertisements In eBooks?
destinyland writes "A book editor at Houghton Mifflin argues ebook advertising is 'coming soon to a book near you.' (Paywalled unless you go through Google.) Amazon has filed a patent for advertisements on the Kindle, and the book editor joins with a business professor in the Wall Street Journal to make the case for advertisements in ebooks. Book sales haven't increased over the last decade, and profits are being squeezed even lower by ebooks. According to another industry analyst, Amazon is being pressured to make ebook sales more profitable for publishers, partly because Apple offers them more lucrative terms in Apple's iBookstore. One technology blog notes that Amazon's preference seems to be keeping book prices low, and wonders whether consumers would accept advertising if it meant that new ebooks were then free. Meanwhile, Ralph Lauren has confused the issue even more by publishing a 'shoppable' children's storybook online, prompting a fierce reaction from one blog: 'I hope it's the last. Books are one of the last refuges in our world from the constant cry by advertisers to spend money and fill our lives with unnecessary things.'"
The froth at my mouth? Enough for 10.000 bud weisers... provided you can find enough american to supply the piss. I doubt it, considering amazon is taking it.
My god, and I stopped watching tv becomes of the constant advertising, haven't heard radio in years and now books too? Books I pay for? Pay through the nose for because I have noticed that despite all the savings with ebooks (basically, pay writer/editor, and that is it) the price hasn't dropped a bit.
Oh and all the bad news about print media? A lie actually. Dutch newspapers were literally printing money before 2K and right now they are just photocopying it. The recession? Good for more newspapers. Yeah yeah, some are in trouble but check their books, most likely because they spend fortunes on idiotic ventures. It is kinda like MS claiming it is going bankrupt because they are loosing money on the x-box project. It is true, they are, but they are raking it in with Windows and Office and that is what counts.
Book publishers that are loosing money do so because they got insanely ineffecient work practices and print tons of books that nobody wants to read. Rather then cry about lost revenue on books that don't sell more then 2 copies (and that is both parents are still alive), be a bit more commercial. Ebooks should have happened a long time ago, why was Amazon first? Because not a single publisher could be bothered.
Advertising in bought books? Good, give me more reasons to pirate.
Insanity, thy name is big business.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Bullshit. They put ads on because they can. When Sky first started in the UK it didn't have ads - only promos. But the lure of extra money from an audience that had no choice. Well, I chose not to subscribe. I also choose to not watch commercial TV. There ARE other models. The BBC is commercial free, produces some of the best TV and films in the world. The Australian ABC is also commercial free, and streams direct to your desktop. Both are paid by taxes one way or the other. And you know what? Both the BBC and the ABC run rings round any shite that the US produces precisely because they are NOT beholden to advertisers. Being a /.er I would love to go the ebook route. But when booksellers also control the devices? Fsck off. For the same reason I avoid Apple like the plague.