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Video Adverts On the Printed Page

Posted by timothy on from the for-those-not-following-alien-tech dept.

An anonymous reader writes "Prepare yourself. A staple of near-future sci-fi—magazine video ads—are now a thing of the present. And which high-tech magazine is leading the charge? Wired? Popular Mechanics? Nope. Successful Farming. The advertisement itself is for a pesticide that protects crops against nematodes. You can see a video of the video here."

9 of 153 comments (clear)

  1. Mute button by thomasinx · · Score: 3, Insightful

    Did anyone catch whether or not there was a mute button? I could see an ad with audio like that being incredibly annoying when reading in a public place.

    Overall though, I think this is an interesting trend. I definitely wonder whether or not the benefit of such an ad outweighs the cost of all the extra hardware...

    1. Re:Mute button by camperdave · · Score: 4, Insightful

      Did anyone catch whether or not there was a mute button?

      I would imagine that it is like those musical greeting cards: close the page, and it shuts off.

      --
      When our name is on the back of your car, we're behind you all the way!
    2. Re:Mute button by 246o1 · · Score: 5, Insightful

      This is the kind of thing that will make me want to carry around a hammer or an EMP device. Ads already pollute enough of my life.

      --
      Although the moon is smaller than the earth, it is farther away.
  2. Landfill... by bennomatic · · Score: 5, Insightful

    Aren't there a lot of "bad things* in computers and monitors? Isn't it bad enough the ones on our desktops turn over every few years? Can you imagine if hundreds of thousands of these ended up in the landfill every month? Forgive me if I sound like a kneejerk hippy, but this just doesn't seem at all green.

    --
    The CB App. What's your 20?
    1. Re:Landfill... by gringer · · Score: 5, Insightful

      Well, actually, the way you are meant to be moderating (according to the /. underlords) can be found here. It's almost the reverse of what you suggest. Quote unrelated:

      • Insightful -- An Insightful statement makes you think, puts a new spin on a given story (or aspect of a story). An analogy you hadn't thought of, or a telling counterexample, are examples of Insightful comments.
      • Interesting -- If you believe a comment to be Interesting (and it's not mostly Redundant, Offtopic, or otherwise lame), it is.
      --
      Ask me about repetitive DNA
  3. Looks cool, but by Max+Romantschuk · · Score: 4, Insightful

    Is it just me, or isn't that horrendously fucking ridiculously wasteful? Environmentally, that is.

    --
    .: Max Romantschuk :: http://max.romantschuk.fi/
  4. Not quite the future I imagined by Adrian+Lopez · · Score: 3, Insightful

    I used to dream about newspapers that had video where the pictures would normally go, but otherwise the pages with video didn't look any different from the pages you see in real newspapers. It's not as impressive when the video screen is small and the page is as thick as cardboard.

    --
    "In prison you just have to shut your eyes and take it. Here you have to shut your eyes and give it."
  5. What's in a name? by tgv · · Score: 3, Insightful

    Nobody noticed the abbreviation for Successful Farming is SF?

  6. Re:Farmers are often on the cutting edge by 0WaitState · · Score: 3, Insightful

    There's no technology helping with ethanol production, unless you consider technology oriented towards lobbying congresscritters. There's only a tiny, tiny band of US farmland where one can grow corn efficiently enough to achieve a small (1.01 coefficient) energy-positive margin for the ethanol produced. Everywhere else it's a subsidised net energy loss--you use more petroleum products fertilizing, transporting product, and moving water than you save with the ethanol generated.

    My country tis of thee, sweet land of subsidy.

    --

    Remain calm! All is well!