Slashdot Mirror
PR Firm Settles With FTC On Fake Game Reviews
eldavojohn writes "So, you pay a PR firm like Reverb to generate some positive buzz for your new mobile game, and what do they do? Hire employees to post fake glowing reviews of your game wherever it's being distributed. The FTC says that's not okay due to regulations enacted last year requiring that paid reviews disclose they are paid reviews. Originally, the fear was that this regulation would target the small-time blogger, but this news of Reverb settling with the FTC over fake game reviews shows that the FTC is also targeting big PR firms. They said, 'We hope that this case will show advertisers that they have to be transparent in their practices and help guide other ad agencies.' The article says fake reviews like those alleged in the complaint (PDF) are pretty much the norm on iTunes. Reverb denies that this settlement is any acknowledgment of wrongdoing; rather, just a timesaver over a costly court battle. Will the FTC continue to make examples of big PR firms? Wait and see."
Unfortunately for you it was only 2 inches to start with so it's still tiny.
Congratulations on your new 4 inch penis.
I bought the new iPad, and it made my penis fall off! True story!
Fixed that for ya... per FTC compliance.
Are these bloggers typical slashdot bloggers?
Duke Nukem Forever is the wonderfulest game ever gone and played. It is more better than the other one. I dont no of any gooder game available for the xbox windows. It wood only gets betterer if they cud have included Natalie Portman as a playable character.
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
I don't know, because I'm too busy playing this new awesome game called "Kane and Lynch: Dead Men." The gameplay is so amazing and absorbing that I just can't tear myself away long enough to follow news stories. It's well-worth every penny of the $60 I paid for it and more. I would recommend it to everyone.
SJW: Someone who has run out of real oppression, and has to fake it.
I bought the new iPad, and it made my penis grow 2 inches longer! True story!
It's called an erection.
"If you are going through hell, keep going." - Winston Churchill
There's an app for that?
I bought the new iPad, and it made my penis grow 2 inches longer! True story!
I bought an iphone and got more sex.
and boy is my ass tired...
from righty or lefty?