Xbox Live Pricing To Go Up To $60 Per Year
donniebaseball23 writes "Microsoft has raised the annual price of Xbox Live Gold to $60, which is a price hike of $10. The new price goes into effect on November 1, but gamers can lock in the current Xbox Live price by renewing now. EEDAR analyst Jesse Divnich is not surprised by the move, nor does he think it will really have much impact on the Xbox momentum."
Live is a portal that provides the following:
- Targeted Advertising, which makes Microsoft money
- Media purchasing avenue (Games, Videos, Add-ons, etc), which makes Microsoft money
- Multiplayer functionality around games which make Microsoft Money
- Subscription Fee, which makes Microsoft money
Only cost that has no/little return is from people who play multilayer constantly and somehow avoids seeing any of the advertisements.
This is really just a profit grab. I can't really blame them since they don't have to compete with anyone for their existing install base, but it does irk me.