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American Business Embraces 'Gamification'
Hugh Pickens writes "JP Mangalindan writes that for years psychologists have studied what makes video games so engrossing — why do players spend hours accruing virtual points working towards intangible rewards and what characteristics make some games more addictive than others? Now, companies are realizing that 'gamification' — using the same mechanics that hook gamers — is an effective way to generate business. For example, when Nike released Nike + in 2008, it 'gamified' exercise. 'Place the pedometer in a pair of (Nike) sneaks and it monitors distance, pace and calories burned, transmitting that data to the user's iPod. The Nike software loaded on the iPod will then "reward" users if they reach a milestone,' writes Mangalindan. 'If a runner beats his 5-mile distance record, an audio clip from Tour de France cycling champ Lance Armstrong congratulates him.' In addition, users can upload their information, discuss achievements online with other users, and challenge them to distance or speed competitions. The result: to date, Nike has moved well over 1.3 million Nike + units."
and you are every d-bag on /. So other than a low UID, just what do you bring to the table that is unique? And hate to break the news, but despite what your mom said, your retardedness is just like all the other helmet wearing defectives.
Point out strained justification or where I disparaged other players. Fucktard. Believe I said the rest are silly check marks that mean nothing to me. Note the phrase "to me"? Goddamn fuckheaded idiot who can't read. What the hell are you doing on slashdot when you are lacking even basic English reading and comprehension skills? Go DIAF!