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Anti-Product Placement For Negative Branding

Posted by samzenpus on from the touch-of-death dept.

An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

1 of 130 comments (clear)

  1. What? by Dyinobal · · Score: 5, Insightful

    What the hell is a snooki, and why are we talking about it on slashdot?