Anti-Product Placement For Negative Branding

An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

Comments

clever

[nopainogain]

i bet the jersey shore cast never even picks up on it.. i can picture them scratching their greasy waxed up heads going "why did chanel send me a louis vitton bag?"

Re:clever

[Dishevel]

You posted AC because you knew that this post would show you have way too much information on this show to have a brain.

Re:clever

[causality]

Huh? Is there some special cachet around a 5 digit UID?

Some people think it's a valid substitute for actually evaluating the quality of your post. So they might believe you not because your words ring true, but because they think you have some kind of seniority and they're far too easily impressed by that. I don't understand it any better than that but I have seen it happen myself.

It's distantly related to giving undeserved credibility to statements made by a government official in complete ignorance of the fact that when there is power at stake, people have more reasons to lie, not fewer, so their burden of proof should be higher, not lower.

What?

[Dyinobal]

What the hell is a snooki, and why are we talking about it on slashdot?

Re:What?

[couchslug]

A "Snooki" is a delightful woman from a documentary about typical New Jersey residents, which should be fascinating to Slashdot readers who can't get enough such news from geek sites like TMZ. I commend the posting of this informative story.

Re:What?

[Red Flayer]

A "Snooki" is a delightful woman from a documentary about typical New Jersey residents

As a NJ native... the cretins on that show are *nothing* like typical NJ residents. They are typical only of a sub-type of seasonal NJ residents (just like the personalities on that show, most of the NJ guidos are from elsewhere).

New Jersey actually has about 6 or 7 culturally distinct regions... and the one region supposedly represented by the show is not like that at all... the BENNYs depicted on that show are despised by shorefolk in New Jersey as a whole.

Now, before I let my butt-hurt get out of hand...

I don't really mind if people think poorly of NJ; it keeps people from overcrowding the good parts of the state. But let's be honest... the cast of "Jersey Shore" is about as indicative of NJers as the cast of "Rehab: Party at the Hard Rock Hotel" is indicative of addicts in general.

When Competition Becomes Opposition

[TheLazySci-FiAuthor]

Never, it seems, is there a lack of anti-capitalist rhetoric on slashdot - but perhaps it is more proper to say there is never a lack of pro-capitalist rhetoric: pro-capitalist ideals being assumed as pro-competitive.

There is something wrong when competition turns into opposition. When an entity actively obstructs the progress of another, not through a product of better fit, but through the slandering or image-tarnishing of a competitors product.

To be fair (someone has to be), evolution has shown that, as a concept, offensive advertisement works. I therefore leave it to you, the reader, to decide if there really is anything wrong with (philosophically speaking) being a skunk.

This goes back a long way

[kevinatilusa]

Over a century ago Edison was making sure Alternating Current was used in the Electric Chair, in order to make it seem more dangerous and associate it in people's minds with electrocution.