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Facebook Surpasses Google For Users' Online Time

crimeandpunishment writes "When it comes to our time online, socializing beats searching. According to new data from researchers at comScore Inc., Facebook has moved ahead of Google for the first time in Web users' minutes. In August, people spent more than 41 million minutes on Facebook, compared to just under 40 million for all of Google's sites combined. Yahoo came in third, with 37.7 million minutes."

7 of 159 comments (clear)

  1. Yahoo 3rd??? by A.+B3ttik · · Score: 4, Insightful

    Who the #%&$ still uses yahoo?

  2. Is that an achievement for Google or Facebook? by Anonymous Coward · · Score: 4, Insightful

    Google prides itself on wasting less of our time, while Facebook prides itself on wasting more of it.

    I wanna see how many ads per minute each service gets from their users, and how much resources a minute is worth on both of them.

    Then this milestone might even mean something. By itself, it doesn't.

  3. Re:Really? by jgagnon · · Score: 4, Insightful

    This is for all of Google's services, not just their search home page. I keep a browser window with Gmail open nearly all day, every day.

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  4. "slacking off" would be the correct term by Silas+is+back · · Score: 3, Insightful

    Replace "socializing" with "slacking off" in that very first sentence and everybody will go "like I didn't know".

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  5. Re:Statistically significant by mcgrew · · Score: 3, Insightful

    I don't use facebook, but I'd imagine that people who do spend more time there per visit than the five seconds it takes to google to somewhere. Plus, most people just use the search bar on their browser -- which is usually Google. Does that count as a visit?

  6. Re:Really? by elashish14 · · Score: 3, Insightful

    FTS: all of Google's sites combined.

    When you consider that Google offers so many other things - calendar, email, etc. (which arguably, Facebook can also provide in its own way) besides search, I guess it means you spend more time on a Google site. I wonder if Youtube was also considered in Google's minutes, but I didn't RTA.

    plus, who uses google to procrastinate? I'd think 90% of people would choose facebook over google if they had to go somewhere to procrastinate. That probably counts for the majority of facebook's time.

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  7. Re:Statistically significant by Jurily · · Score: 3, Insightful

    I don't doubt that Facebook use is growing faster than Google use

    Well, duh. I don't think Google use can grow any faster.

    There is a fundamental difference between Google and Facebook: you don't use Google to use Google, you use it to get somewhere else. You use Facebook to be on Facebook. In fact, we love Google precisely because they don't waste our time.