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GoDaddy Up For Auction
An anonymous reader writes "GoDaddy.com, the closely held website that registers Internet domain names, has put itself up for sale in an auction that could fetch more than $1 billion, people familiar with the matter said. The company, which currently has more than 43 million domains under management, is well known for its edgy advertising, including Super Bowl commercials and ads featuring different 'Go Daddy Girls,' including racing car driver Danica Patrick."
the company is 13 years old. this isn't exactly flipping a house after a few months and minor work. Not sure 'pump and dump' is really accurate.
If they do a big rate hike there will be a mass exodus.
It isn't like they have a massive customer goodwill or anything like that.
Anyone that uses gross revenue as the sole basis for valuating a company is an idiot. GoDaddy's profit margins on domains are next to insignificant as they are paying Versign $7.34 for every .COM registration. GoDaddy often sells domain registration at a loss to sell their extra services.
They should have been smart enough to realize that anyone who needs their services already knows who they are.
So, you're saying that pretty much any big brand might as well stop advertising?
Everyone knows Coca Cola by now... They might as well stop advertising, because anyone feels like cola, they just buy Coca Cola!
And most commercials don't work directly: It's just for those moments when the consumer actually wants to buy a domain, the name will ring a bell. At such time, GoDaddy is more likely to be chosen by someone with not enough knowledge of what is important in a webhost; but they'll be remembered by those 'funny' commercials at the Superbowl.
When you shoot a mime, do you use a silencer?