GoDaddy Up For Auction

An anonymous reader writes "GoDaddy.com, the closely held website that registers Internet domain names, has put itself up for sale in an auction that could fetch more than $1 billion, people familiar with the matter said. The company, which currently has more than 43 million domains under management, is well known for its edgy advertising, including Super Bowl commercials and ads featuring different 'Go Daddy Girls,' including racing car driver Danica Patrick."

Comments

Re:I think they overvalue themselves...

[anomnomnomymous]

They should have been smart enough to realize that anyone who needs their services already knows who they are.

So, you're saying that pretty much any big brand might as well stop advertising?
Everyone knows Coca Cola by now... They might as well stop advertising, because anyone feels like cola, they just buy Coca Cola!

And most commercials don't work directly: It's just for those moments when the consumer actually wants to buy a domain, the name will ring a bell. At such time, GoDaddy is more likely to be chosen by someone with not enough knowledge of what is important in a webhost; but they'll be remembered by those 'funny' commercials at the Superbowl.